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Posts tagged with Oddbins

23 nimble examples of agile marketing from ecommerce brands

For those of you who were following the saga of #GiveGregTheHoliday last week, you’ll be well aware of the power of agile marketing, Twitter and free holidays to Las Vegas.

The brands that leapt on the hashtag swiftly and with the most relevance, enjoyed a huge increase in promotion, brand awareness and a positive upswing in perception.

TrekAmerica would see its gift of a holiday to Vegas covered everywhere from BBC News, Mail Online, Buzzfeed to NPR, complete with embedded link to its Twitter page. 

The initial tweet was retweeted 245 times and TrekAmerica picked up roughly 600 followers over the next few days.

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