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Posts tagged with Oculus Rift

vr

Augmented Reality vs. Virtual Reality: where should brands focus?

Augmented reality and virtual reality are the source of growing buzz.

For brands interested in exploring them, which is the more worthy technology?

5 comments
shop

What's next for customer experience in retail stores?

No wonder customer experience is such a hot topic - we all shop and we all know when we don't like a store.

But customer experience in retail can be a catwalk for the emperor's new clothes.

Remember how many people talked about the ability to use social media on an interactive terminal in store? To perhaps 'Like' a product or upload some ropey augmented reality selfie to Twitter?

3 comments

Wimbledon and brand marketing: serving up a match made in heaven

To make the most of Wimbledon’s drama, this year brands applied new rules to their tennis inspired marketing efforts. 

Here some examples from brands like Jaguar, Robinsons, Stella Artois, Evian and Paddy Power.

0 comments

Will virtual reality revolutionise the travel industry?

Virtual reality technology can be downplayed as being limited to only niche applications. 

Even Palmer Luckey, co-founder of Facebook-acquired VR company Oculus, believes that it will be most widely used by gamers and enthusiasts over the next several years.

However brands in the travel industry are already exploring how they can use it to market and sell more effectively.

8 comments
please stand by

What is disruption?

‘Disruptive’ is bandied around in the digital world as much as ‘game-changer’ and therefore it’s a principle that is often watered down and made cliché.

0 comments