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Posts tagged with Nokia

What do consumers want in a mobile phone experience?

Multiple PhonesWhen Qualcomm launched a device to accompany its mobile television programming, it was FLO TV Personal Television, "a 3.5-inch touch screen allows users to surf through channels with the swipe of a finger."

This was because:

  • Consumers want to swipe their fingers.
  • Consumers want a touch screen.


Adobe looks to extend Flash dominance to the mobile

When it comes to the desktop, Flash Player is one of the more dominant plugins. Adobe claims it's "the world's most pervasive software platform...reaching 99.0% of Internet-enabled desktops". There's just one problem: internet-enabled mobiles are where much of the internet's future growth is usage is expected to come from.

But Adobe is trying to make sure that Flash Player is as dominant on the mobile as it is on the desktop and is making lots of announcements about its Open Screen Project at the Adobe developer conference in Los Angeles today.


Nokia officially announces Dopplr acquisition

Although reports of the acquisition had been circling since last week, Nokia made it official today: it has acquired London and Helsinki-based mobile travel startup Dopplr for an undisclosed amount. According to rumors, the acquisition price is somewhere between €10 million and €15 million.

Dopplr, which currently has seven employees, will join Nokia's services division. According to Nokia's press release, "The acquisition does not change the current Dopplr service which is available at Dopplr.com and on platforms where Dopplr is integrated".

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App Store: 1.5bn served

In 1963, McDonald's reached a significant milestone that it would go on to proudly promote: 1bn hamburgers served. The milestone was achieved a mere 23 years after Dick and Mac McDonald opened the first McDonald's restaurant in California.

But in the internet age, 23 years is an eternity. Just ask Apple. It announced yesterday that it had hit an impressive milestone of its own: more than 1.5bn apps downloaded in the App Store's first full year.

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Q&A: Troy Norcross on Bluetooth marketing

Troy Norcross currently works as Senior Relationship Manager at Nokia, as well as running a blog which focuses on responsible marketing practices.

He has just written a paper on using Bluetooth for proximity marketing (here's a pdf teaser of the paper). We've been asking Troy about Bluetooth marketing best practice, and the issues surrounding it...


Nokia's Ovi Store gets off to a rocky start

Companies like Nokia were in the mobile phone business long before Apple but with the iPhone and App Store, Apple has been able to eclipse larger rivals in the innovation department.

Today, Nokia fired back at the App Store with an app store of its own: Ovi Store.

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Mobile marketers need to rattle telecom cage

screen mobileTina Whitfield believes there is one secret to unlocking mobile marketing success. That secret is accessing the treasure trove of customer data stored by wireless carriers and handset manufacturers.

As CEO of Equis Global, and veteran of several digital marketing companies, Whitfield says she is trying help brands bridge the gap between what they think mobile customers will interact with and what data shows they will interact with.


Nokia exec looks to emerging markets

nokiaFrom an American and continental perspective it's easy to think that "we are the world" when it comes to mobile phone usage and marketing. Jeremy Wright, Nokia's global director of brand solutions, looked to reset that misconception during a presentation at Digiday's mobile event on Thursday. Seems there's more to mobile than Facebook, iFarts and text messages for emerging markets.

With more than four billion mobile phones on the market, Nokia has also positioned itself as a content provider and mobile network infrastructure owner. Wright sees different attitudes developing among the global perception of devices and advertising.

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