Posts tagged with Nissan

11 examples of marketing campaigns starring YouTubers

To people of my age, the idea of someone being famous for having a YouTube channel is faintly ridiculous.

And the fact that some of them have gained millions of fans and earned millions of dollars just by posting videos of themselves playing computer games... well, it makes me very sad.

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zoomzoom mag

Six great automotive content marketing campaigns

Here’s a selection of content marketing endeavours by some car brands.

I’m not sure I’ve ever been able to properly define content marketing and indeed my selections may stray between native advertising, brand advertising and bona fide content that feels rather more ‘agnostic’.

However, what’s certain is that all the content I’ve picked does more than simple advertorial.

For some more content on automotive check out my German and Japanese big three reviews.

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Automotive online: the Japanese big three at a glance

I thought I'd take a whirl through the UK websites of the Japanese big three automotive companies.

What do Nissan, Honda and Toyota's websites handle like for first timers?

Well, they might be known as the big three, but it's the big two and a half as far as web design is concerned.

For some detail on automotive and social media, check out these posts.

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Nine of the best social campaigns from March 2014

Another month has passed, so it's time to look back and reflect on some of the interesting social campaigns that we saw during March.

This time around the list includes Cancer Research's #nomakeupselfie campaign, a competition to win World Cup tickets, a few viral videos, and several campaigns that reward users with personalised videos.

And if you're still clamouring for more social campaigns, check out our round ups from the first few months of 2014 and the whole of 2012.

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14 best branded vines of January 2014

Here are January's best branded Vines, although I may have extended the remit to include a few from late December too, as is my right as the regular publisher of this round-up. The goal-posts keep changing. I’m just like Google!

Anyway, to add some context before the cavalcade of tiny entertainments begin, what’s the latest news from the world of Vine?

It’s been a big month. Vine launched a desktop site. Yes, the major social media network that has just celebrated its first birthday finally launched a desktop site. Is it any good? Just click on my post called 13 major UX flaws on social media sites to find out. I think you may be able to guess my opinion from the title.

So once again I'm rounding-up the best Vines of the month without the aid of a search field on the very social media network that I’m discussing. Fine!

Here we go:

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Six outstanding automotive marketing campaigns to get your creative motor running

What makes a campaign stand out?

We’re ‘gearing up’ for The Digitals on June 27th, so we thought we’d take a closer look at some inspiring examples that really caught our eye, starting with our Automotive category so expect speed, dangerous curves and terrible car-based puns aplenty…

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Eight brands that crowdsourced marketing and product ideas

Nissan has just announced a new marketing campaign that uses its social channels to allow fans to help customise and name a one-off version of the Juke Nismo.

The campaign, which is fronted by ex-F1 driver Johnny Herbert, asks fans to contribute ideas for the kind of technology that should be incorporated into the car using the hashtag #Jukeride.

The idea is to use digital technology to help Nissan's professional driver's improve their skills, while also allowing the brand's social community to get involved with the development process.

A key part of the campaign involves a companion remote control helicopter that takes off from the roof of the car and tracks the driver's performance while also providing unique footage of motorsports events.

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10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include Google Adwords, digital video campaigns, customer satisfaction with m-commerce, mobile advertising, Nissan's social strategy and e-commerce in China.

For more digital marketing stats, check out our Internet Statistics Compendium.

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How Nissan used a mobile game to launch the new Juke Nismo

The automotive industry has produced some excellent digital marketing campaigns in the past few years, including Volkswagen's augmented reality billboards and Audi’s Le Mans app.

So when Nissan needed to build excitement prior to the European launch of the new Juke Nismo, it was no surprise that it decided to go down the digital route.

Nissan partnered with mobile driving game ‘Asphalt 7: Heat’ to allow users to take the new model for a virtual test drive, as well as giving them access to a special Nissan Race Track.

To find out why Nissan chose to target mobile gamers and whether the launch was a success, I spoke to marketing communications manager Gareth Dunsmore...

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Nissan uses Bollywood Facebook campaign to target young Indian consumers

Nissan has unveiled a five minute Bollywood film that was created after a Facebook campaign to find 20 co-stars from across India.

Fans could upload videos of themselves dancing or attend live auditions at various shopping malls to win a role alongside Bollywood star Ranbir Kapoor.

More than 2,300 fans entered the contest with the top 100 selected by a Facebook vote before Kapoor decided on the final 20.

Nissan used social for its latest campaign as it wanted to “engage a young audience in a previously untapped market”.

Since launching the audtion process in October it has clocked up more than 500,000 ‘likes’ to become the number one automotive brand on Facebook in India.

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Nissan launches official eBay store

Nissan has partnered with Pentagon Interactive to launch an official merchandise and accessories shop on eBay. 

Launched today, Nissan is the second car manufacturer to work with the e-commerce provider on an eBay-based marketplace – following the success of BMW Direct.  

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