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Posts tagged with Nhs

melissa thermidor

A day in the life of... Social Media Manager at NHS Blood & Transplant

One of our Masters of Marketing Awards winners in 2015 was NHS Blood & Transplant (NHSBT) for its #missingtype campaign.

For this week's 'A day in the life' we catch up with NHSBT's social media manager, Melissa Thermidor.

Here's what she had to say about the day job...

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How the NHS used social media to triple blood donor registrations

The number of new blood donors in the UK has fallen by 40% in the last decade, a worrying statistic for anyone aware of how critical blood transplants are in saving lives.

In a social media campaign that won them an award at the Masters of Marketing last year, NHS Blood and Transplant (NHSBT) took advantage of National Blood Week to try and turn the trend around.

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ashley friedlein

Airbnb to BSkyB: 10 more speakers at the Festival of Marketing

Before you disregard this post as a promo for the Festival of Marketing, be aware I've included handy links to brilliant brand blog posts within.

From Airbnb to BSkyb, Barclays to B&Q, Paddy Power to the NHS, check out the wealth of speakers at this year's Festival.

Join us in the heart of old London at Tobacco Dock, November 12-13th. For even more reasons, see the full speaker list and ten more of the best.

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Should companies in the healthcare sector use social media?

For some industries like travel, beauty and fashion, the advent of social media has been a marketing match made in heaven.

Brands have cashed in on the narcissistic post and boast culture we now live in, offering endless competitions to win 'money can’t buy' prizes in exchange for likes, shares or tweets on Facebook, Instagram or Twitter.

For others the relationship with social media has been less harmonious or practically non-existent.

Sectors such as finance and insurance have been slow to dip their toe into what they perceive to be piranha infested waters.

Thinking ‘dabbling’ in social media is equitable to customer service suicide. 

For the healthcare industry the debate about whether social media is ethical or relevant has been rumbling for some time. Should it be used by healthcare professionals? And if so, to what extent? 

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