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Morrisons launches first ecommerce store: is it any good?

Morrisons has finally taken the plunge and unveiled its first ecommerce store.

The grocery retailer said that its failure to launch an ecommerce store was one of the main reasons behind its recent 5.6% slump in sales, which saw its share price fall by 7%.

Ecommerce still only represents about 5% of total grocery sales in the UK, but that's still a £7.5bn market that Morrisons wasn’t able to compete in.

In general I’m not that impressed with the UX offered by Morrisons’ rival stores, as the checkout process is generally overly long and badly designed on grocery sites. 

But has Morrisons managed to buck the trend? Let’s find out...

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