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Posts tagged with Native Formats

publisher's principle line

The native advertising chart of relevancy and transparency

Think of a pair of axes, one showing relevance and the other transparency.

Where would various publishers’ content be plotted on this chart?

Part of the fascination with native advertising comes from the interplay of these two factors.

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How to scale native advertising

One of the criticisms often levelled at native advertising is that it isn’t scalable.  

While each advertising instance might have significant impact, the bespoke nature of the creative can mean that it’s hard to reach a wide audience.