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Posts tagged with Nasty Gal

How 11 ecommerce sites use stock levels to create buyer urgency

In the same way that exclusive offers and flash sales cause shoppers to throw rational thought out of the window, dwindling stock levels create a fear of loss and a sense of urgency that nudges consumers ever closer to making a purchase.

Ecommerce retailers are obviously wise to this as a sales tactic and it's common to see stock information displayed prominently on product pages.

With this in mind I’ve been scouring apparel ecommerce sites to see how different retailers present stock levels as part of their product page design.

Here’s a selection of what I found...

nasty gal logo

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing statistics we saw last week.

Statistics include the #nomakeupselfie campaign, Nasty Gal's mobile experience, second-screening, data privacy, US ecommerce sales and social traffic to newpapers.

For more digital marketing stats, check out our Internet Statistics Compendium.

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