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Posts tagged with My Space

Freedom to rock? Why the paywall must fail.

myspace-musicContent may well be king, but the internet offers a unique opportunity for anyone to attain royal status, something which could finally, fatally undermine Rupert Murdoch’s place at the top of the media food chain.

9 comments

MySpace has got 99 problems. And traffic is a big one.

News Corp.'s MySpace is currently suffering a traffic implosion that is ruining the site's revenue structure. The company is desperately trying to reinvent itself and increase views to the site, but the bid does not appear to be working. Unable to stave the bleeding, MySpace is on the verge of losing its search ad partnership with Google. That's $300 million the company won't be earning next year.

Worse, MySpace might be putting its music service behind a paywall soon. That's a good way to ensure that traffic won't be skyrocketing any time soon.

19 comments

Five success factors for branded online communities

Most major brands are hip to Facebook, MySpace and Twitter. And many have built up an impressive presence on the web's most popular social hangouts.

But some of the more adventurous brands have also experimented with self-hosted communities of their own. Unfortunately, a large portion of them fail. Amongst the causalities are communities started by some of the world's biggest brands, such as Coca-Cola and Wal-Mart.

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Friendster makes a break for the Asian market

Friendster may not be fresh in your mind when it comes to social media, but the pioneering social nework is relaunching tomorrow. And if it looks like the site has a newly Asian focus, there's a reason for that. Friendster just got bought by an Asian company.

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Salesforce.com tries to bring social networking to the workplace

Salesforce.com built a billion-dollar company by allowing companies to ditch their CRM software and bringing CRM to the cloud. Now it has its sights set on perhaps an even bigger feat: bringing social media to the enterprise.

Yesterday, the company announced that it will be launching a new service called Salesforce Chatter in 2010. Think of it as Facebook for the enterprise: a social networking service for companies with an application platform to boot.

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Facebook wins $711 million anti-spam lawsuit. But social spam is here to stay.

By now everyone online is accustomed to receiving and filtering spam in their inboxes, but recent spamming attacks on social sites like Facebook have caught many by surprise. Facebook is hoping to change all that, with a court win this week against uber spammer Sanford Wallace.

Facebook hopes that a $711 million fine and the threat of jail time will not only sideline Wallace, but function as a deterrent to future social spammers. But let's be honest. That's not going to happen.

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Google adding music to search

Google pretty much has its bases covered. Looking for an image? There's Google Images. Looking for a video? Video results appear in search. As do products.

But one thing has been noticeably absent: music. Which is not an insignificant fact given that two of the top 10 search queries in the United States are music-related. But Google being Google, it has a plan for music.

6 comments

George Clooney, Facebook and prostate exams

Celebrities and social media seem to go together like cheese and wine for good reason: social media is one of the most powerful mediums for celebrities to connect with fans, increase their visibility and maintain their personal brands. Oh, and stoke their egos.

From Ashton Kutcher to Lindsay Lohan, Michael Phelps to Shaquille O'Neal (oh, and Kanye West), the celebrities you love (or love to hate) are increasingly on Facebook, Twitter and other popular social media platforms. But that doesn't mean that everyone in Hollywood is starstruck with poking and tweeting.

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MySpace acquires iLike

After days of chatter, MySpace made its acquisition of social music discovery startup iLike official today. The company, which is best known for its popular Facebook music app, will see its social discovery technology applied in new areas such as gaming, according to MySpace CEO Owen van Natta. To that end, iLike was acquired by MySpace Inc., not MySpace's digital music joint venture.

According to the acquisition announcement, the current iLike experience that users have come to love will be "unaffected by the acquisition" and iLike will continue to be headquarted in Seattle.

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20+ more mind-blowing social media statistics

The social media statistics I posted a few weeks ago seemed to strike a chord amongst the digital community, especially in highlighting just how big an issue this particular area of online currently is. So I’m happy to say that I’ve trawled around the internet to bring you some more snippets of useful data and awesome figures. 

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Facebook and Bebo UK users compared

As a bit of a statistical nerd, I like to keep an eye on the latest statistics on social network usage. Anybody who reads the Tamar blog will know that I regularly report on how Facebook in particular is growing, but until recently I had very little to compare it against.

Finding accurate and up-to-date information on MySpace is nye-on impossible (unless I'm missing a trick?) and Bebo proved fairly hard to find as well. We've all heard that Bebo is supposed to be the social network of choice for kids, and Facebook proves much more popular for the older generation, but do the numbers back this up?

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20 + mind-blowing social media statistics

Social media remains the hot topic of the digital world and I often get asked about the various statistics involved. This in itself is fairly difficult, as this particular online sphere is constantly shifting, evolving and growing at an astronomical rate. But I’ve pulled together some interesting (and hopefully useful) data for a couple of the bigger players in the market...

20 comments