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Posts tagged with Multimedia Content Strategy

Multimedia content strategy: the customer journey and the big honking idea

Most digital marketers have probably spent some considerable time scratching their heads about how they can make their content more effective this year and beyond.

If you’re one of these people, then read on, because in this series I will be explaining the notion of ‘Multimedia Content Strategy’.

That’s not just another buzz-phrase – it’s a way to define content strategy beyond just simply having some content on your site, like a blog or series of product pages, and expecting them to deliver.

This series will show you how to better integrate your efforts, using one idea to push content seamlessly across different customer touchpoints and give them real purpose.

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