Posts tagged with Multichannel

Six case studies proving the effectiveness of multichannel marketing

Multichannel marketing is becoming increasingly important as technology evolves and people consume content in so many different ways.

It will also be one of the key themes at our Festival of Marketing event in November. 

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Traditional vs. digital advertising: what’s changed and what hasn’t?

BT’s "you got an ology?", The Smash Martians, J.R. Hartley. Certain adverts from the pre-internet era seem to have stuck in the collective consciousness of UK consumers. 

Some campaigns have ‘ear-wormed’ into our minds, others have worked through emotional appeal, humour, uniqueness or timeliness.

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The importance of multiple touchpoints for consumers during purchase: stats

It's another month and therefore another fresh update to our massive Internet Statistics Compendium. 

As usual, we’ve scoured the length and breadth of the internet for the choicest stats and trends from across the digital landscape.

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20+ digital marketing stats from APAC in June 2015

It’s the start of a new month, so let’s cast an eye back over the past 30 days and enjoy the finest digital marketing stats that Asia-Pacific had to offer.

June’s roundup includes mobile apps, ecommerce, YouTube, social in India, online shopping in China, Aussie adspend and multichannel shopping in Singapore.

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How retailers use digital technology to enhance the customer experience

It is a truly exciting time for retailers as they seek to capitalise on the massive changes in consumer behaviour driven by digital technology and mobile devices.  

Consumers are demanding more flexibility, an improved experience, better service and more channels to engage with more frequently.

All of this while demanding everything quicker and cheaper at the same time.

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How 18 retailers in Central London are integrating digital in-store

Ah, Oxford Street, you are known by so many names…

To some, you are the shopping capital of the UK, to others, a realisation of hell on Earth. 

This is particularly true for those of us whose morning commute takes them directly through the centre of Europe’s busiest shopping street. Here all the biggest high street brands rub shoulders next to endlessly ‘closing down’ souvenir shops and all-you-can-eat Chinese buffets 

For us here at Econsultancy, it is technically a second home, and therefore we can’t help but treat it as an ever-changing example of a digitally transforming retail industry.

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Three key trends from our Marketing Attribution Briefing: Digital Cream 2015

For any company to truly make any kind of informed decision for future strategy, it needs to understand the value of everything it does online.

There are multiple ways a customer can find your ecommerce site: organic results on a search engine, a PPC campaign, a link on Twitter, a retargeted display ad on another website… Customer journeys are increasing in their non-linear passage. 

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How to build an effective B2B multichannel commerce platform

If you think extending the customer experience through a range of digital channels is only for B2C companies, think again.

Consumer shopping habits are spilling over to what business customers are expecting today, a trend that significantly ups the ante for B2B suppliers to build their multichannel commerce capabilities

This is no mean feat, but B2B companies have begun to take up the challenge. 

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Customer journey tracking: joining up digital and offline touchpoints

In an effort to increase customer lifetime value, offline channels have become key battlegrounds. 

It’s often quoted, for example, that multichannel customers are worth four times that of a customer solely shopping offline or online.

Which offline channels are most relevant for your business? How do you join the dots to map and track website visitors and customers who are engaging both online and offline? How important is it for your business (or for your clients) to join up online and call centre activity?

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How Urban Outfitters can improve in joining offline with online

Urban Outfitters is an ever increasing presence on the UK high street and has been in the news repeatedly over the last 12 months for various t-shirt related controversies.

Yet despite this ubiquity I have never actually visited its site before writing this article today. Shameful I know.

UrbanOutfitters.com is an interesting site, with a few unique features. Some of them work, some of them don’t, but my primary concern here is the disconnect between its online business and its offline stores.

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How French Connection can improve its multichannel promise

French Connection announced this week that almost a quarter of its sales took place online in 2014.

Ecommerce represents 23% of its total retail revenue, which is 20% up from the previous year and as also reported in InternetRetailing 24% of all orders were fulfilled using its click and collect service. This follows its recent investment in multichannel services, from the website platform to the warehouse.

Lets take a look at French Connection and examine how the retailer can improve its multichannel standing, paying particular attention to delivery, returns, mobile and social customer service.

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How do 10 top UK retailers present returns information?

According to a survey by CollectPlus, 27% of consumers are put off ordering something online in the first place because they do not want the hassle of returning it if it isn’t right.

Therefore the need for online retailers to provide clear and easy to find information on its returns policy as well as making it as hassle-free as possible is integral to customer experience.

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