{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Multichannel

The 13 best non-halloween-related digital marketing stats we've seen this week

In honour of Halloween tomorrow I’ve included no more and no fewer than 13 terrifying digital marketing stats in this week’s round-up.

I mean they’re not actually that scary. But the fact there’s 13 of them obviously means that if you don't read and share this post you'll be CURSED.

1 comment

The future of multichannel marketing in APAC

According to a recent study by Econsultancy, it seems that APAC is significantly behind North America in deploying multichannel marketing.  

In this post we'll look at some examples from the cutting edge which tell us where things are going.

0 comments

How important is multichannel marketing in APAC? [Stats]

A recent Econsultancy survey asked marketers what they felt was the most exciting opportunity in digital.  

How did multichannel marketing fare in APAC?

0 comments

Which three channels are the biggest priorities for marketers?

More than half (57%) of marketers say their company website is one of the three most important marketing channels, closely followed by email, with 48%. 

These figures come from our new Cross-Channel Marketing Report 2015, produced in association with Oracle Marketing Cloud

3 comments

Q&A: Allyson Stewart-Allen on how to succeed in a multichannel environment

Marketing in an increasingly multichannel environment is a complicated task.

Identifying where your customers are at all times, managing spend and strategy, handling device proliferation, marketing across borders… these are all essential factors in the modern landscape, but most important of all is rethinking previous assumptions and developing an entitrely customer-focused business.

0 comments

Four key takeaways from our Cross-Channel Marketing Report 2015

An impressive 73% of our survey respondents say that cross-channel interactions have a major impact on increasing conversions.

This is according to our brand new Cross-Channel Marketing Report 2015 produced in association with Oracle Marketing Cloud.

1 comment

Three important digital marketing trends from Dmexco 2015

Last week at Dmexco I caught up with Suresh Vittal, VP of Product Marketing and Strategy at Adobe Marketing Cloud. I asked him about some of the key trends in digital marketing and where things are headed in future. 

We talked about everything from the explosion of new marketing channels and touchpoints to the importance of customer experience and solving the problem of too much data. 

0 comments

Only 14% of marketers integrate campaigns across all channels

A new Econsultancy report in partnership with Adobe found that companies are still struggling to embrace multichannel marketing.  

We surveyed nearly 2,000 digital marketers and ecommerce professionals to find out the extent to which organisations are taking an integrated approach to marketing across different channels. 

1 comment

Six case studies proving the effectiveness of multichannel marketing

Multichannel marketing is becoming increasingly important as technology evolves and people consume content in so many different ways.

It will also be one of the key themes at our Festival of Marketing event in November. 

0 comments

Traditional vs. digital advertising: what’s changed and what hasn’t?

BT’s "you got an ology?", The Smash Martians, J.R. Hartley. Certain adverts from the pre-internet era seem to have stuck in the collective consciousness of UK consumers. 

Some campaigns have ‘ear-wormed’ into our minds, others have worked through emotional appeal, humour, uniqueness or timeliness.

2 comments

The importance of multiple touchpoints for consumers during purchase: stats

It's another month and therefore another fresh update to our massive Internet Statistics Compendium. 

As usual, we’ve scoured the length and breadth of the internet for the choicest stats and trends from across the digital landscape.

0 comments

20+ digital marketing stats from APAC in June 2015

It’s the start of a new month, so let’s cast an eye back over the past 30 days and enjoy the finest digital marketing stats that Asia-Pacific had to offer.

June’s roundup includes mobile apps, ecommerce, YouTube, social in India, online shopping in China, Aussie adspend and multichannel shopping in Singapore.

0 comments