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Posts tagged with Multichannel

How important is multichannel marketing in APAC? [Stats]

A recent Econsultancy survey asked marketers what they felt was the most exciting opportunity in digital.  

How did multichannel marketing fare in APAC?

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Which three channels are the biggest priorities for marketers?

More than half (57%) of marketers say their company website is one of the three most important marketing channels, closely followed by email, with 48%. 

These figures come from our new Cross-Channel Marketing Report 2015, produced in association with Oracle Marketing Cloud

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Q&A: Allyson Stewart-Allen on how to succeed in a multichannel environment

Marketing in an increasingly multichannel environment is a complicated task.

Identifying where your customers are at all times, managing spend and strategy, handling device proliferation, marketing across borders… these are all essential factors in the modern landscape, but most important of all is rethinking previous assumptions and developing an entitrely customer-focused business.

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Four key takeaways from our Cross-Channel Marketing Report 2015

An impressive 73% of our survey respondents say that cross-channel interactions have a major impact on increasing conversions.

This is according to our brand new Cross-Channel Marketing Report 2015 produced in association with Oracle Marketing Cloud.

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Three important digital marketing trends from Dmexco 2015

Last week at Dmexco I caught up with Suresh Vittal, VP of Product Marketing and Strategy at Adobe Marketing Cloud. I asked him about some of the key trends in digital marketing and where things are headed in future. 

We talked about everything from the explosion of new marketing channels and touchpoints to the importance of customer experience and solving the problem of too much data. 

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Only 14% of marketers integrate campaigns across all channels

A new Econsultancy report in partnership with Adobe found that companies are still struggling to embrace multichannel marketing.  

We surveyed nearly 2,000 digital marketers and ecommerce professionals to find out the extent to which organisations are taking an integrated approach to marketing across different channels. 

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Six case studies proving the effectiveness of multichannel marketing

Multichannel marketing is becoming increasingly important as technology evolves and people consume content in so many different ways.

It will also be one of the key themes at our Festival of Marketing event in November. 

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Traditional vs. digital advertising: what’s changed and what hasn’t?

BT’s "you got an ology?", The Smash Martians, J.R. Hartley. Certain adverts from the pre-internet era seem to have stuck in the collective consciousness of UK consumers. 

Some campaigns have ‘ear-wormed’ into our minds, others have worked through emotional appeal, humour, uniqueness or timeliness.

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The importance of multiple touchpoints for consumers during purchase: stats

It's another month and therefore another fresh update to our massive Internet Statistics Compendium. 

As usual, we’ve scoured the length and breadth of the internet for the choicest stats and trends from across the digital landscape.

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20+ digital marketing stats from APAC in June 2015

It’s the start of a new month, so let’s cast an eye back over the past 30 days and enjoy the finest digital marketing stats that Asia-Pacific had to offer.

June’s roundup includes mobile apps, ecommerce, YouTube, social in India, online shopping in China, Aussie adspend and multichannel shopping in Singapore.

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How retailers use digital technology to enhance the customer experience

It is a truly exciting time for retailers as they seek to capitalise on the massive changes in consumer behaviour driven by digital technology and mobile devices.  

Consumers are demanding more flexibility, an improved experience, better service and more channels to engage with more frequently.

All of this while demanding everything quicker and cheaper at the same time.

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How 18 retailers in Central London are integrating digital in-store

Ah, Oxford Street, you are known by so many names…

To some, you are the shopping capital of the UK, to others, a realisation of hell on Earth. 

This is particularly true for those of us whose morning commute takes them directly through the centre of Europe’s busiest shopping street. Here all the biggest high street brands rub shoulders next to endlessly ‘closing down’ souvenir shops and all-you-can-eat Chinese buffets 

For us here at Econsultancy, it is technically a second home, and therefore we can’t help but treat it as an ever-changing example of a digitally transforming retail industry.

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