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Posts tagged with Multichannel

Site review: M&S relaunch

Marks & Spencer launched a revamped version of its website yesterday, the first major update since 2007.

According to M&S, the aim is to 'dramatically improve the customer journey from browsing to basket'. I've been seeing how well the site achieves this goal...

10 comments

App review: Tesco Store Finder

Supermarket giant Tesco has just released its first iPhone app, which allows users to search for their nearest store, get directions, and look through the product range.

Unlike the recent Ocado iPhone app, users cannot actually place orders via the app, but it is a potentially useful app. I've been trying it out...

Tesco Store Finder app

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E-commerce stats round up

Having gathered together some recent mobile internet stats in a post last week, I've found some stats on online retail from the past month or so.

Here is a selection of recent e-commerce related statistics,  along with a few thrown in from our most recent Internet Statistics Compendium...

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Q&A: Jon Asbury on Halfords's multichannel strategy

Thanks in part to a revamped website and the introduction of its Reserve and Collect service last year, Halfords.com has been enjoying strong growth, with online sales up 90% in the year to April 2009.

I've been asking Halford's Channel Development Manager Jon Asbury about the retailer's multichannel approach...

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14 reasons why you should launch a pop-up store

A growing trend in the past few years has been that of the pop-up store. They often appear out of nowhere on our high streets and in shopping malls before vanishing into the ether. 

Pop-up stores are popular with artists and designers, who create temporary boutiques and galleries, but they’ve also been used by big name brands such as Levis, Adidas and Nike, as well as retailers like Target, JC Penney, and Gap.

Pop-ups have also been set up by various online pureplays, such as lastminute.com and The Foundry. For these companies it is about experiential marketing, as much as anything, but they can also be used as sales channels. 

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Halford's extends multichannel strategy to mobile

Having already achieved some success with its 'Reserve and Collect' service, Halfords is extending its multichannel strategy with the introduction of an SMS reservation service.

The 'Text and Reserve' service caters for mobile users, allowing them to check stock availability and reserve products at their nearest store. I've been trying it out...

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Reserve and collect is paying off for Halfords

The benefits for retailers of a multichannel approach are highlighted this week by the fact that Halfords has recently reached it's one millionth online reservation for in store collection. 

Customers like to do their research online, and it makes perfect sense for those online retailers with a high street presence to offer in store collection services and thus cater for shoppers who would rather shop offline.

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Create and use your personal QR code in five minutes

QR codes are smart barcodes that have a lot of potential to bridge the gap between online and offline marketing.

QR codes are image-based links to information. QR stands for ‘quick response’... instead of remembering and typing a URL / phone number you just take a picture of a QR code, and it does the rest.

In a nut, here’s how it works:

  1. You create a code (an image).
  2. Someone takes a picture of it on a smartphone. 
  3. The code is deciphered via a QR reader. 
  4. It becomes a link to provide the viewer with information. 

In a moment I’ll show you how to set one up...

5 comments

Interview with John Squire of Coremetrics on web analytics

John Squire of CoremetricsJohn Squire, Chief Strategy Officer at web analytics vendor Coremetrics, has a wealth of knowledge about the web analytics industry and he shared some insights with Econsultancy about the company's strategy and proposition on a recent trip to London.

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Reserve and collect works for Halfords and Argos

Allowing customers to reserve items online for instore pick up is working well for retailers, with both Argos and Halfords posting impressive improvements in multichannel revenues.

In both cases, reserve and collect services were responsible for driving significant numbers of offline sales.

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Retailers should be emailing checkout dropouts

Though the majority of companies in the UK are failing to send emails to customers who have abandoned their shopping baskets, yet 46% of consumers say they would be likely to complete a purchase if they received a reminder. 

An e-Dialog survey revealed the latter statistic, while our Email Marketing Census earlier this year found that 67% of companies were not employing this tactic to attempt to revive abandoned sales.

The email survey also revealed some useful stats about email's effectiveness as a direct marketing channel, and the potential for driving offline sales. Some highlights after the jump...

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Collecting multichannel customer feedback

It's increasingly common for businesses to seek out feedback from consumers and their customers, both directly and indirectly. From email surveys to customer reviews to brand monitoring solutions, companies have no shortage of tools to try to find out what customers think of them.

The biggest challenge is collecting the data and analyzing it to gain actionable insights.

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