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Posts tagged with Monetization

Seven ways publishers are addressing ad blocking

For publishers, few topics are as pressing as the rise of ad blockers.

And for good reason: ad blockers are disrupting publishers' ability to monetize their content through the model that was largely responsible for fueling the rise of online publishing in the first place.

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Yahoo's Tumblr acquisition sends clear message to advertisers

It's official: Yahoo has purchased popular blogging platform Tumblr for more than a billion dollars - $1.1bn to be exact.

The internet's latest nine-figure acquisition is probably one most industry observers wouldn't have predicted.

After all, despite that an ex-Googler, Marissa Mayer, is at Yahoo's helm, there were few prior indicators that she was looking to make a billion dollar purchase.

And if there had been, Tumblr, while incredibly popular, doesn't seem like the company that would have made it to the top of the list as Yahoo's track record with acquisitions of user generated content startups is not all that impressive.

From Geocities to Flickr, Yahoo has proven to be a master of reverse alchemy in the space, repeatedly finding ways to turn gold to lead.

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Occupy the app stores? 25 companies earn 50% of app revenue

According to mobile analytics firm Flurry, the amount of time U.S. consumers spend per day interacting with mobile apps surpassed time spent browsing the web in 2011.

In 2013, television will be the target. This month, the average consumers has spent 168 minutes each day in front of the small screen and 127 minutes in front of the even smaller screen. If mobile apps continue their march next year, they could conceivably leave television in the rear view mirror.

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Mobile fuels growth of social media, but ad efficacy still a big problem: report

This holiday shopping season, retailers are witnessing first-hand just how important mobile has become to their businesses.

And they're not alone. According to Nielsen's Social Media Report 2012, mobile is now crucial to social media as it is driving the growth of the most popular social networks.

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LinkedIn woos marketers with launch of Ads API

When it comes to social networking, Facebook garners most of the attention. And for obvious reasons: Facebook is the largest social network in the world, accounts for the bulk of the spending on social ads, went public earlier this year in a record-breaking IPO and has had a volatile experience as a publicly-traded company.

LinkedIn is, by comparison, far less buzz-worthy. But don't let that fool you: the publicly-traded professional social network is valued at more than $10bn and its shares trade at a mind-boggling 695 times earnings -- a PE ratio five times that of Facebook shares.

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Pinterest cozies up to brands, launches Pinterest for Business

Pinterest is one of the hottest and fastest-growing social networks in the world, and therefore it's no surprise that a growing number of brands are making the image-centric service a part of their social media strategy.

But up until now, their activities on Pinterest have technically been in violation of the service's rules, which forbade commercial usage.

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Instagram warms to the web with Facebook-inspired profiles

Facebook may have justified its then-$1bn purchase of Instagram on a number of grounds, but one thing is for sure: with brand adoption of the popular mobile photo-based social network surging, Facebook is inevitably going to try to capitalize on the commercial potential of its new asset.

Ironically, that means that, despite the fact that mobile is almost certainly Facebook's future, the world's largest social network needs to make Instagram more web-friendly.

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Twitter experiments with advertiser surveys

With over a billion dollars in funding and speculation that it could be headed toward an IPO in the not-too-distant future, it's no surprise that Twitter's efforts to monetize its user base have increased substantially in the past year.

The latest ad offering Twitter is experimenting with? Surveys.

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Should brands be worried about Twitter's new iPad app?

Ask any executive at a popular consumer internet company about mobile, and chances are she will tell you largely the same thing: mobile is absolutely crucial. For many companies, upstarts and established players alike, that means one thing: getting mobile apps right.

But while some of the biggest names in social seem to be moving in the right direction vis-à-vis their mobile apps, one may be moving in the wrong direction.

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Twitter unveils interest targeting, segmentation for advertisers

While Facebook struggles to prove to the world that it can deliver big revenue -- eMarketer estimates the world's largest social network will pull in $1bn less in revenue than previously anticipated -- one of social networking's largest still-privately-held companies, Twitter, is doing what it can to convince advertisers to increase their spend.

The company has several ad offerings, including Promoted Tweets, Promoted Accounts and Promoted Trends, and much to the chagrin of developers, has been making changes designed to ensure that it has the control over the Twitter ecosystem necessary to maximize monetization opportunities.

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Twitter seeks testimonials with offer for £1,000 in free ads

Twitter may have taken the development of a business model slow, but its efforts to monetize its 140m user strong audience are in full swing.

Earlier this year, it opened up its long-anticipated self-serve ad platform, and offered US businesses $100 in free advertising credits to businesses in partnership with Amex.

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Facebook launches homegrown mobile photo app

What's cooler than spending $1bn on a mobile photo sharing app?

The answer: spending $1bn on a mobile photo service and then launching your own mobile photo sharing app service weeks later.

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