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Posts tagged with Mobile

Augmented Reality [AR] – Enhancing the Usefulness of Mobile Local Search

Augmented Reality is used to intensify the truth, boost accuracy, supplement the concrete, and add-to the existent.  It makes mobile local search better than ever before.

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Christmas 2009 e-commerce stats round up

Now it's a few weeks after Christmas, a few more stats on sales figures over the festive period have been released by various retailers and research firms. 

Predictions for e-commerce sales were generally rosy in the run up to Christmas, and this seems to have been the case so far... 

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Time Out London: app review

Time Out London recently launched an iPhone app, which helps users locate nearby restaurants, gigs, art galleries and more.

I've been trying the app out to see how it compares to other local listings apps like Yelp and Qype Radar...

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Google adds Near Me Now functionality to its mobile homepage

Google isn't going to let a little failed purchase of Yelp get in the way of its expansion into local mobile advertising. The search giant today added "Near Me Now" fuctionality to the iPhone.

And while results may not be thorough today, Google is providing plenty of incentive to small businesses to sign up with Google local and help the search engine achieve the kind of dominance in local that it has mastered online.

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Site review: National Rail Enquiries redesign

National Rail Enquiries relaunched its website last month, giving the site a much needed makeover.

The site was redesigned by Fortune Cookie, and at first glance, seems to be a massive improvement on the old version with a fresher, cleaner look. How well does it perform for users though?

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Multiple marketing channels, or just plain digital?

unified deviceApple is buying Quattro Wireless... and coming out with a tablet computer. Google just announced its entry into the mobile phone market. TVs air programming streamed from the web (or from a PC in the next room), and soon they'll accommodate HD video Skype calls. All this digital convergence has to make you wonder: are there still digital channels, or is digital just becoming, well... just plain digital - a channel unto its multiplicity of selves?

Devices just aren't specific anymore. You play games on your phone, surf the web on your TV, and watch TV on a wireless handheld device. Is it still talking "on the phone" if I "dial" via Google Voice on my Blackberry, or via Skype on my laptop? Are you "watching television" if you're viewing an episode from your favorite series on Hulu, YouTube, or iTunes - and watching on a PC or tablet or even a phone? "Reading the newspaper" on an ebook reader?

And will all this convergence make marketing simpler, or much more complex?

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App review: Green Flag on iPhone

Breakdown service Green Flag released an iPhone app recently, beating both the RAC and AA to create the first such app.

The 'Rescue Me' app allows users to contact Green Flag in the event of a breakdown, and provides some other useful features such as traffic updates and driving tips. 

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O2’s major mobile marketing spamfail

It’s been that time of year again, the season of goodwill and a time for giving, for caring, for understanding, and for tolerance. And for receiving…

So what did you get for Christmas? If, like me, you’re an O2 customer, then you will have received lots of text messages pimping out its ’12 Days of Christmas’ iTunes-related marketing campaign. 

Unfortunately, you’ll have received these messages whether you wanted them or not.

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App review: Tesco Wine Finder for iPhone

Tesco's R&D team has been busy lately; after introducing a store finder app last month, Tesco has now launched a visual search app for wine discovery.

The Wine Finder app (iTunes link) allows users to take a picture of a bottle of wine and find related results from Tesco's range, and see price and other information about the bottle.

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Q&A: GetJar CEO Ilja Laurs on mobile apps

Ilya LaursGetJar, currently closing in on the 1bn download mark. is the largest cross-platform store for mobile apps, and the second largest app store after Apple's.

I've been talking to GetJar founder and CEO Ilya Laurs about the mobile apps market, and why he believes that apps will eventually become bigger than the internet...

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App review: House of Fraser on iPhone

House of Fraser launched an iPhone app last week, which allows customers to search for gifts on their mobiles.

The GiftFinder app also allows users to buy direct from the app, I've been seeing how well this works...

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Morgan Stanley: Mobile web will be 2X the size of desktop internet

iphoneThe mobile web is poised to be big. Really big. In fact, Morgan Stanley is estimating it's going to be at least twice the size of the "desktop internet."  Within five years, the report predicts more users will connect to the web via mobile devices than PCs.

Morgan Stanley's report on the topic is truely massive: a 424 page report covering eight major themes; and an accompanying 659 slide PowerPoint deck. Both are available for download on the company's website.

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