Posts tagged with Mobile

Augmented reality: 10 real world examples from the superbrands

Exciting things are happening in the whizz-bang new world of augmented reality, which will surely hit the mainstream before too long.

Many of the world's top brands have experimented with AR recently, and while some of the first wave of apps are more gimmicky than useful, others certainly shine a light on what we can expect from this space in the months and years to come.

So, for your viewing pleasure, here are 10 augmented reality videos. I cheated on the headline as all of these are brand-led apart from the last one, which is a fantastic billboard ad that uses AR, and which once again proves that the Dutch know a thing or two about AR and mobile.


Google's e-commerce fail. The Nexus One in stores soon.

Google's approach to selling the Nexus One may have been noble. But it didn't work. Four months after launching a web store for its top of the line smartphone, Google is pulling the plug.

The Nexus One will be available in stores worldwide over the next few months, when Google will kill its e-commerce site. According to the search giant, the world wasn't ready for a wholly digital approach to purchasing cellphones. They certainly weren't ready for the pricetag.


Mobile commerce, not advertising, may just finally bring "The Year of Mobile" everyone's been waiting for

Looking at current earnings, the mobile ad market is wildly overvalued right now. Only $416 million was spent on mobile advertising in 2009. Meanwhile, Google recently paid $750 million for AdMob and Apple shelled out another $250 million for Quattro Wireless. What gives?

Well, Google and Apple made those investments based on how much they think the mobile market will be worth in the near future. But a lot of people think that mobile will never reach the potential that mobile optimists are predicting.

One of those people is Gilt Groupe's chairman Kevin Ryan. Speaking at an event in New York this week, Ryan expressed skepticism that brands — and consumers — will flock to mobile advertising. The comments are interesting because his own company, which sells luxury items at steep discounts, is part of a mobile segment that is poised for massive mobile growth — digital commerce.


Multichannel accounts for 43% of Argos sales

Argos is showing other multichannel retailers how it's done, with its multichannel sales reaching £1.9bn in the last financial year. 

According to the company's results (pdf), multichannel accounted for 43% of Argos' sales, and justifies the company's investment in services such as reserve and collect. 


Election 2010: app review

Having taken a look at the Labour and Conservative iPhone apps recently, I have come across an app that is potentially useful for all voters, not just the party faithful. 

The Election 2010 iPhone app is the work of Stuart Sharpe, and it provides a wealth of information about the election. 


AdMob: Google's diversification strategy with the Android is making gains on Apple's iPhone

Apple's iPhone may be known as The Jesus Phone, but Google's diversified approach to selling smartphones appears to be paying off. According to AdMob's March Mobile Metrics Report, Google's Android operating system is quickly picking up market share in the smartphone market.


Sony looks to win over viewers for Karate Kid through mobile gaming

Film studios are getting a lot more comfortable with digital and social media as means of marketing their upcoming films. It's not really by choice. Evidence is showing films that generate digital buzz pre-launch have much better luck at the box office. 

Sony Pictures, for one, is looking to mobile to make headway with viewers in the lead up to the premiere of this summer's Karate Kid. Together with Universal McCann and youth marketing specialists Trigger, Sony created a game to target potential audience goers and encourage them to share info about the film, out in June.

1 comment

TripAdvisor: mobile site review

Travel review site TripAdvisor launched the full version of its mobile website recently, having already tested the concept with a beta version. 

TripAdvisor mobile site

I've been trying the new mobile site out...


Steve Jobs says iAds will do something novel — make mobile ads work

Today Steve Jobs announced what Apple has been working on since its reported $275 million acquisition of Quattro wireless in January — a mobile ad network. The new network, called iAd, promises to give advertisers what they've long been wanting from digital advertising — rich media experiences that engage consumers.

And thanks to Apple's proprietary hold on iPhone apps, it may just deliver. 


Gap unveils its new iPad shopping experience

Publishers have been hard at work getting products ready the iPad (and charging for them) for the past few months, but the deluge of iPad friendly publications and games has been met with silence from one sector — retail.

This week, Gap has launched a new app that shows how retailers can take advantage of the new platform — and how well free applications can thrive in the new space as well.


Q&A: Auto Trader's Nick Gee on the new iPhone app

Motoring website Auto Trader launched its first iPhone app two weeks ago. Though the DVLA has since forced it to remove the number plate recognition feature, it remains a very useful app. 

I've been talking to Director of Mobile Nick Gee about the new iPhone app, and Auto Trader's mobile strategy. 

1 comment

DVLA forces Auto Trader to change its iPhone app

Auto Trader has been forced to remove a key feature from its iPhone app, just two weeks after it was released. 

The DVLA has a problem with the image recognition element of the app, which allows users to take a photo of a car license plate and get results from dealers selling that make and model.