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Posts tagged with Mobile

DVLA forces Auto Trader to change its iPhone app

Auto Trader has been forced to remove a key feature from its iPhone app, just two weeks after it was released. 

The DVLA has a problem with the image recognition element of the app, which allows users to take a photo of a car license plate and get results from dealers selling that make and model. 


Newspapers report that advertisers are flocking to their iPad inventory. But those ad dollars could be fleeting.

How do you market ad inventory for a product with no proven ROI? Attach Steve Jobs' name to it. Apparently, advertising for Apple's iPad is selling very strongly, despite the complete lack of data on who is purchasing Apple's new gadget.

Traditional publishers are putting high hopes on the iPad launch next week. And now advertisers are helping to make their dreams a reality. At least at the starting gate.


Digg: iPhone app review

The Digg app for the iPhone was released yesterday, which allows mobile users to browse content and vote on stories,  as on the main site. 

I've been trying the new app out... 

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PayPal's new Bump iPhone app could change mobile payments. But hold onto your wallet.

Smartphones have opened up the possibility of turning mobile devices into virtual wallets. And today, PayPal has made a big land grab for mobile payments with its new iPhone app.

In addition to making it easier to send and receive payments from a mobile device, the app uses Bump Technologies to let users share money instantly by touching phones. With more companies getting into mobile payments all the time, this could go a long way to help PayPal retain digital payment dominance. But there's one clear reason this won't replace cash.


Foursquare opens up for businesses with new features

This week, both Twitter and Facebook have come out with big location news. Twitter is adding geolocation features and Facebook will soon let users share their location. Both of those announcements could strike fear in the heart of a mobile check-in service like Foursquare. But Foursquare is banking its success in the mobile check-in space on attention to detail. And the company also has some new features — that could be very useful for small businesses. 

In the next few weeks, Foursquare is going to start sharing a free analytics tool that will help small businesses track — and communicate with — their customers.

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AT&T is going to have to fight to keep iPhone users happy in SxSW this year

This year, everyone's talking about who will be the new Foursquare or Twitter at SxSW 2010. But it will also be interesting to see who will be this year's big screw up. AT&T is working hard to make sure it won't be them again.

A strong showing at the annual tech festival in Austin Texas can do great things for business. But for those that make a bad impression at SxSW, it can take a long time to recover. And last year at the festival, AT&T let down a lot of people. The telecom giant is determined not to let the same thing happen this year, but it's going to take a lot to win back stubborn techies.


Five reasons publishers are getting ahead of themselves with the iPad

Revenue starved publishers are getting excited about the iPad. Even before Apple's latest product had a name, magazine conglomerates were discussing their plans to deploy tablet-friendly versions of their publications on the device. This week, we're learning some of the details of Condé Nast's plans for the iPad.

And while it's great to see traditional publishers taking some initiative in a burgeoning digital space, there are more than a few reasons to think that many of them are jumping the gun at the chance to charge for content on a new device. Here are five.


Q&A: LBi's Ewen Sturgeon on the Bigmouthmedia deal

Ewen Sturgeon LBIAs announced yesterday, LBi and Bigmouthmedia merged to create 'Europe's largest digital agency' in a deal worth £100m. 

I've been speaking to LBi's Ewen Sturgeon, CEO UK & EMEA, to find some more details about the merger, and ask about trends in the sector in the coming year...


Voucher Cloud: iPhone app review

Voucher Cloud is an app developed by Invitation Digital that allows users to get discount vouchers straight to their mobile, as well as locating nearby businesses with special offers.

It's an excellent idea, and one which removes the need to print out vouchers to use discount codes offline. So does the app measure up?

Voucher Cloud app


SMWNY: When will location-based services stop being fads and start getting real?

Twitter is over three years old and many people still don't get it. Just last week, The NewYorker's George Packer called it “crack for media addicts.” But will real-time oversharing services make it into the mainstream?

At The Future of Space and Time talk during Social Media Week in New York on Wednesday, panelists from the tech world noted that conditioning larger audiences to share their real-time info and location will be necessary for such technologies to truly take off.

And for advertisers, this could be the key to actually serving those relevant ads everyone's always talking about.


Foursquare and Bravo try to bridge the digital divide — one check-in at a time

As television audiences shrink, the networks are suddenly very interested in partnerships that bridge the digital divide. That might help explain why a big brand like Bravo TV would announce a partnership with a tiny startup like Foursquare today. And it might just work.

Starting this week, Foursquare will start awarding its users with badges that have Bravo themes when they visit over 500 locations associated with the network. The announcement is just one of many partnerships Foursquare has been quickly announcing, and it is just the kind of thing that networks need to do if they want to connect their television audiences with digital and real world products.

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Google's makes mobile search ads more useful with the introduction of a link

This week Google has brought marketers one step closer to actually tapping into the holy grail of local, mobile advertising with the simple addition of a hot link. Starting Thursday, Google search ads can include click-to-call links.

The look and feel of the ads won't change much, but letting users click on search results gets them one step closer to spending money at those establishments, which is why local businesses are getting excited about mobile advertising. 

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