Posts tagged with Mobile

Sony looks to win over viewers for Karate Kid through mobile gaming

Film studios are getting a lot more comfortable with digital and social media as means of marketing their upcoming films. It's not really by choice. Evidence is showing films that generate digital buzz pre-launch have much better luck at the box office. 

Sony Pictures, for one, is looking to mobile to make headway with viewers in the lead up to the premiere of this summer's Karate Kid. Together with Universal McCann and youth marketing specialists Trigger, Sony created a game to target potential audience goers and encourage them to share info about the film, out in June.

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TripAdvisor: mobile site review

Travel review site TripAdvisor launched the full version of its mobile website recently, having already tested the concept with a beta version. 

TripAdvisor mobile site

I've been trying the new mobile site out...

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Steve Jobs says iAds will do something novel — make mobile ads work

Today Steve Jobs announced what Apple has been working on since its reported $275 million acquisition of Quattro wireless in January — a mobile ad network. The new network, called iAd, promises to give advertisers what they've long been wanting from digital advertising — rich media experiences that engage consumers.

And thanks to Apple's proprietary hold on iPhone apps, it may just deliver. 

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Gap unveils its new iPad shopping experience

Publishers have been hard at work getting products ready the iPad (and charging for them) for the past few months, but the deluge of iPad friendly publications and games has been met with silence from one sector — retail.

This week, Gap has launched a new app that shows how retailers can take advantage of the new platform — and how well free applications can thrive in the new space as well.

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Q&A: Auto Trader's Nick Gee on the new iPhone app

Motoring website Auto Trader launched its first iPhone app two weeks ago. Though the DVLA has since forced it to remove the number plate recognition feature, it remains a very useful app. 

I've been talking to Director of Mobile Nick Gee about the new iPhone app, and Auto Trader's mobile strategy. 

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DVLA forces Auto Trader to change its iPhone app

Auto Trader has been forced to remove a key feature from its iPhone app, just two weeks after it was released. 

The DVLA has a problem with the image recognition element of the app, which allows users to take a photo of a car license plate and get results from dealers selling that make and model. 

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Newspapers report that advertisers are flocking to their iPad inventory. But those ad dollars could be fleeting.

How do you market ad inventory for a product with no proven ROI? Attach Steve Jobs' name to it. Apparently, advertising for Apple's iPad is selling very strongly, despite the complete lack of data on who is purchasing Apple's new gadget.

Traditional publishers are putting high hopes on the iPad launch next week. And now advertisers are helping to make their dreams a reality. At least at the starting gate.

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Digg: iPhone app review

The Digg app for the iPhone was released yesterday, which allows mobile users to browse content and vote on stories,  as on the main site. 

I've been trying the new app out... 

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PayPal's new Bump iPhone app could change mobile payments. But hold onto your wallet.

Smartphones have opened up the possibility of turning mobile devices into virtual wallets. And today, PayPal has made a big land grab for mobile payments with its new iPhone app.

In addition to making it easier to send and receive payments from a mobile device, the app uses Bump Technologies to let users share money instantly by touching phones. With more companies getting into mobile payments all the time, this could go a long way to help PayPal retain digital payment dominance. But there's one clear reason this won't replace cash.

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Foursquare opens up for businesses with new features

This week, both Twitter and Facebook have come out with big location news. Twitter is adding geolocation features and Facebook will soon let users share their location. Both of those announcements could strike fear in the heart of a mobile check-in service like Foursquare. But Foursquare is banking its success in the mobile check-in space on attention to detail. And the company also has some new features — that could be very useful for small businesses. 

In the next few weeks, Foursquare is going to start sharing a free analytics tool that will help small businesses track — and communicate with — their customers.

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AT&T is going to have to fight to keep iPhone users happy in SxSW this year

This year, everyone's talking about who will be the new Foursquare or Twitter at SxSW 2010. But it will also be interesting to see who will be this year's big screw up. AT&T is working hard to make sure it won't be them again.

A strong showing at the annual tech festival in Austin Texas can do great things for business. But for those that make a bad impression at SxSW, it can take a long time to recover. And last year at the festival, AT&T let down a lot of people. The telecom giant is determined not to let the same thing happen this year, but it's going to take a lot to win back stubborn techies.

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Five reasons publishers are getting ahead of themselves with the iPad

Revenue starved publishers are getting excited about the iPad. Even before Apple's latest product had a name, magazine conglomerates were discussing their plans to deploy tablet-friendly versions of their publications on the device. This week, we're learning some of the details of Condé Nast's plans for the iPad.

And while it's great to see traditional publishers taking some initiative in a burgeoning digital space, there are more than a few reasons to think that many of them are jumping the gun at the chance to charge for content on a new device. Here are five.

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