Posts tagged with Mobile

Mobile: the worst channel for customer experience

One of the findings that interested me from our Reducing Customer Struggle report was that almost half of companies said that the quality of customer experience delivered on mobile is poor. 

Our report, produced in association with Tealeaf, found that poor user experience is costing online business billions in lost revenue, thanks to site abandonment. 

A good website experience is crucial for any online business, and as m-commerce grows, the usability of mobile sites and apps will become more and more important. 

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How does the new Republic mobile site shape up?

Republic launched its first mobile commerce site this week, becoming the latest fashion retailer to do so. 

From the various mobile site and app reviews I've written, consumer surveys and more I've compiled a checklist of key points to create a usable mobile site. (Please suggest any others I may have missed out). 

I've been comparing the new Republic site against this checklist... 

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Alternative SEO: the experts talk mobile, tablets and connected TV

As the second part of a series of questions asked to contributors of Econsultancy’s SEO Best Practice Guide, we decided to focus on alternative search.

That is, considering the current and future aspects of achieving natural visibility in search results across platforms other than standard internet-ready computers.

As is already well-known across the digital industry, emerging technologies mean that users can access content whenever they want, wherever they want, however they want.

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Can Blippar make QR codes redundant?

Blippar, which launches in a few weeks, is a new augmented reality mobile app, which aims to make it easier for mobile users to interact with offline advertising. 

The apps use image recognition to launch interactive content on the user's phone, so an image or logo on the ad is the trigger to launch content on the phone. 

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South Korea and Malaysia show impressive digital growth

This month some of the most interesting data to make it into our Internet Statistics Compendium came from Asia-Pacific countries.

In particular, mobile can be seen to be having a big impact in South Korea and Malaysia, and there has been significant news elsewhere in the region also.

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How Europeans are ‘media meshing’ with mobile internet

Some of the most interesting data to be added to the recent edition of the Internet Statistics Compendium includes fresh research from IAB on how Europeans use mobile internet at the same time as other media. 

'Media meshing' is evident across the continent, but some countries are more keen to mix the mobile web with traditional information sources than others.

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The multichannel challenge for retailers

Consumer behaviour is driving multichannel growth and if retailers want to stay in touch with their customers they must adapt now. 

Let's face it, multichannel is here, and the majority of customers use several channels before they buy (around 86% apparently, according to a recent study by Leo Burnett).

So, whatever you do as a retailer, if you're not in the multichannel game, then you're not planning to be in retail for the long run, as your customers already are.

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FCUK: iPhone app review

French Connection is the latest fashion retailer to get into mobile commerce, with the launch of an iPhone app this week. 

I've been taking a look at the new app... 

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Trust is key to understanding the mobile consumer

Incase app for iPhone

Recent statistics have proved what we all know:  the mobile consumer is rising. In 2010 smartphone purchases increased by 72.1% and a week doesn’t go by when we hear of retailers launching mobile commerce sites or mobile initiatives revealed.

It seems there is consumer demand for mobile services but understanding the mobile consumer psyche is confusing.

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The scramble for mobile payments

Every part of the mobile supply chain is getting in on the mobile payments act. This is being driven not by technology, but by a shift in consumer behaviour.

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13 tips: the science of email marketing

mobile email

For those of you who missed it (and with 20,000 people registering for it I’m not sure who that may be) Hubspot’s Dan Zarrella’s “The Science of Email Marketing” was a reminder that testing and optimization are a core best practice which will ultimately drive the success of any email initiative.

Not that the webinar was focused on testing. Instead, takeaways were presented with the caveat “this may or may not be the case for you” ... which is another way of saying “test it and see what happens.”

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More companies are using mobile for customer engagement

73% of companies are planning an investment in mobile channels in 2011, with almost half planning to move into mobile commerce. 

Econsultancy's Customer Engagement Report, which we produced in association with cScape, has some interesting findings on companies' use of mobile. 

It seems that, as well as losing their fear of social media, more firms are coming round to the value of mobile. 

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