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Posts tagged with Mobile

How Europeans are ‘media meshing’ with mobile internet

Some of the most interesting data to be added to the recent edition of the Internet Statistics Compendium includes fresh research from IAB on how Europeans use mobile internet at the same time as other media. 

'Media meshing' is evident across the continent, but some countries are more keen to mix the mobile web with traditional information sources than others.

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The multichannel challenge for retailers

Consumer behaviour is driving multichannel growth and if retailers want to stay in touch with their customers they must adapt now. 

Let's face it, multichannel is here, and the majority of customers use several channels before they buy (around 86% apparently, according to a recent study by Leo Burnett).

So, whatever you do as a retailer, if you're not in the multichannel game, then you're not planning to be in retail for the long run, as your customers already are.

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FCUK: iPhone app review

French Connection is the latest fashion retailer to get into mobile commerce, with the launch of an iPhone app this week. 

I've been taking a look at the new app... 

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Trust is key to understanding the mobile consumer

Incase app for iPhone

Recent statistics have proved what we all know:  the mobile consumer is rising. In 2010 smartphone purchases increased by 72.1% and a week doesn’t go by when we hear of retailers launching mobile commerce sites or mobile initiatives revealed.

It seems there is consumer demand for mobile services but understanding the mobile consumer psyche is confusing.

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The scramble for mobile payments

Every part of the mobile supply chain is getting in on the mobile payments act. This is being driven not by technology, but by a shift in consumer behaviour.

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13 tips: the science of email marketing

mobile email

For those of you who missed it (and with 20,000 people registering for it I’m not sure who that may be) Hubspot’s Dan Zarrella’s “The Science of Email Marketing” was a reminder that testing and optimization are a core best practice which will ultimately drive the success of any email initiative.

Not that the webinar was focused on testing. Instead, takeaways were presented with the caveat “this may or may not be the case for you” ... which is another way of saying “test it and see what happens.”

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More companies are using mobile for customer engagement

73% of companies are planning an investment in mobile channels in 2011, with almost half planning to move into mobile commerce. 

Econsultancy's Customer Engagement Report, which we produced in association with cScape, has some interesting findings on companies' use of mobile. 

It seems that, as well as losing their fear of social media, more firms are coming round to the value of mobile. 

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Q&A: Premier Inn's Steve Conway on mobile apps

Budget hotel brand Premier Inn launched a mobile booking app last week, which is available on iPhone, Android, Nokia and BlackBerry devices.

I interviewed Steve Conway, Head of Marketing at Premier Inn, about the company's new mobile apps and its approach to online marketing. 

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Ebookers.com: mobile site review

Online travel agency ebookers.com launched a mobile website this week, which allows customers to browse and book flights and hotels from their phones.

The company claims to be the first online travel firm to offer this functionality via mobile (and I can't think of any others), but does ebookers provide a good user experience on mobile? 

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32% access e-commerce sites on mobile: report

While mobile commerce remains a minority activity, it is experiencing strong growth, with 8% of online shoppers making a purchase from their phones this Christmas, up from just 2% last year. 

This statistic comes from a survey of 10,000 shoppers by ForeSee Results, which also looks at popular mobile activities, and how customers rate mobile user experience. 

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Mobile commerce takes off over Christmas

UK retailers experienced a surge in visits from mobile phones over the Christmas period, with traffic increasing by up to 100% between December 24 and 27. 

Various surveys before Christmas predicted a growth in the use of mobile for shopping, and early stats from Usablenet and Adfonic suggest that these were correct. 

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Best of 2010: 33 websites reviewed

It's been a busy year for site reviews, with several high profile e-commerce and mobile launches from the likes of H&M, Selfridges, M&S and John Lewis. 

I've compiled the 33 website and mobile site reviews from 2010... 

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