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Posts tagged with Mobile

13 tips: the science of email marketing

mobile email

For those of you who missed it (and with 20,000 people registering for it I’m not sure who that may be) Hubspot’s Dan Zarrella’s “The Science of Email Marketing” was a reminder that testing and optimization are a core best practice which will ultimately drive the success of any email initiative.

Not that the webinar was focused on testing. Instead, takeaways were presented with the caveat “this may or may not be the case for you” ... which is another way of saying “test it and see what happens.”


More companies are using mobile for customer engagement

73% of companies are planning an investment in mobile channels in 2011, with almost half planning to move into mobile commerce. 

Econsultancy's Customer Engagement Report, which we produced in association with cScape, has some interesting findings on companies' use of mobile. 

It seems that, as well as losing their fear of social media, more firms are coming round to the value of mobile. 


Q&A: Premier Inn's Steve Conway on mobile apps

Budget hotel brand Premier Inn launched a mobile booking app last week, which is available on iPhone, Android, Nokia and BlackBerry devices.

I interviewed Steve Conway, Head of Marketing at Premier Inn, about the company's new mobile apps and its approach to online marketing. 


Ebookers.com: mobile site review

Online travel agency ebookers.com launched a mobile website this week, which allows customers to browse and book flights and hotels from their phones.

The company claims to be the first online travel firm to offer this functionality via mobile (and I can't think of any others), but does ebookers provide a good user experience on mobile? 



32% access e-commerce sites on mobile: report

While mobile commerce remains a minority activity, it is experiencing strong growth, with 8% of online shoppers making a purchase from their phones this Christmas, up from just 2% last year. 

This statistic comes from a survey of 10,000 shoppers by ForeSee Results, which also looks at popular mobile activities, and how customers rate mobile user experience. 

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Mobile commerce takes off over Christmas

UK retailers experienced a surge in visits from mobile phones over the Christmas period, with traffic increasing by up to 100% between December 24 and 27. 

Various surveys before Christmas predicted a growth in the use of mobile for shopping, and early stats from Usablenet and Adfonic suggest that these were correct. 


Best of 2010: 33 websites reviewed

It's been a busy year for site reviews, with several high profile e-commerce and mobile launches from the likes of H&M, Selfridges, M&S and John Lewis. 

I've compiled the 33 website and mobile site reviews from 2010... 


Three content-based ad units to watch in 2011

Yes, it’s that time of the year again: time for the lists and discussions about the best of 2010 and what’s ahead in 2011. I’m keeping my first list simple by trying to answer just one question: What are the ad units/ad platforms to watch out for in 2011?

Hint: None of them involve users accessing the web via desktop or laptop. 


Is Google getting pushy?

During the .com boom, there was a lot of debate and discussion around 'push' versus 'pull'. In the eyes of some, services that were able to successfully anticipate what data users would want or need and push it to them were set to would dominate the nascent information economy.

Yet arguably the most successful company to emerge from the rubble of the bubble is a company built on pull: Google.


One in ten Brits will do their Xmas shopping via mobile

One in ten UK shoppers will be shopping for Christmas presents via mobile rather than using their computers this year, according to new stats from Tesco Direct. 

This, and other surveys from the US, provides further evidence of the growth of mobile commerce, and the key role that mobile shopping will play this year. 

So how can retailers make the most of this trend? 


Xmas online retail predictions round-up

It's that time of year when various analysts and research groups announce their predictions on how much online retail will be worth this Christmas. 

The general consensus is positive for online retail, with various research firms predicting a rise in spending in the US and UK markets. Here's a round up of the various surveys and predictions... 


Q&A: Jeremy Acklam of rail website Quno

Rail website Quno launched in the UK earlier this month, and will be competing with companies like thetrainline for online ticket bookings. 

I've been talking to MD Jeremy Acklam about the company...