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Last month Econsultancy surveyed 2,000 consumers in the UK and 2,000 consumers in the US, to unearth attitudes to multichannel shopping and service. The survey was compiled using the TolunaQuick tool.
We found that there are a lot of similarities, but also some distinct differences in consumer behaviour in the UK and US...
Conversations about three screen strategies became conversations about four screen strategies this year. It looked like tablets would be used concurrently with PCs and mobiles, at least for a while, so fashionable jargon received an update.
Where are we now? Five screen strategies? Five and half screen strategies? The number of screens may explode in the not too distant future.
The use of mobile phones for offline shopping has increased dramatically over the past few years, and even if consumers aren’t actually making a purchase with their mobiles, they are often using them to research products and prices while shopping.
According to a recent Toluna / Econsultancy survey of UK consumers, 13% of respondents had made a purchase on their mobiles, and 19% had used them to compare prices and look at product reviews while out shopping.
So what can retailers do to adapt to this challenge?
Twice a year Econsultancy produces a print magazine focused on multichannel business strategies, to help support our JUMP event.
The latest issue of the JUMP magazine is now available for download. It’s free, though you need to be a registered Bronze member (also free) or Econsultancy subscriber to download it.
In it you’ll find that we’ve been exploring the relationship between TV and online, among other things. We’re slightly obsessed with the idea that we are on the verge of another golden age for television.
Following the subsequent acquisition of Maktoob by Yahoo, Samih founded Jabbar Internet Group, an integrated group of online companies and websites. The group’s assets extend from e-commerce sites to online games, to advertising products & search services.
I caught up with Samih to find out a little more about the companies within the Jabbar Internet Group, and the future of digital marketing in the Middle East...
Maybe it's because we in the media crave dramatic tension, or because anyone on the sell side of mobile has a vested interest, but the mobile web vs. apps debate is still raging. It shouldn't be...
Looking for stats, trends, or vendor information about the burgeoning mobile marketplace?
Today we're launching The Mobile Ecosystem, an infographic full of useful stats, trends and key players in the mobile web.
It's a free download for all those who want a quick reference or the perfect leave-behind for any meeting on mobile.
One of the findings that interested me from our Reducing Customer Struggle report was that almost half of companies said that the quality of customer experience delivered on mobile is poor.
Our report, produced in association with Tealeaf, found that poor user experience is costing online business billions in lost revenue, thanks to site abandonment.
A good website experience is crucial for any online business, and as m-commerce grows, the usability of mobile sites and apps will become more and more important.
Republic launched its first mobile commerce site this week, becoming the latest fashion retailer to do so.
From the various mobile site and app reviews I've written, consumer surveys and more I've compiled a checklist of key points to create a usable mobile site. (Please suggest any others I may have missed out).
I've been comparing the new Republic site against this checklist...
That is, considering the current and future aspects of achieving natural visibility in search results across platforms other than standard internet-ready computers.
As is already well-known across the digital industry, emerging technologies mean that users can access content whenever they want, wherever they want, however they want.
Blippar, which launches in a few weeks, is a new augmented reality mobile app, which aims to make it easier for mobile users to interact with offline advertising.
The apps use image recognition to launch interactive content on the user's phone, so an image or logo on the ad is the trigger to launch content on the phone.
This month some of the most interesting data to make it into our Internet Statistics Compendium came from Asia-Pacific countries.
In particular, mobile can be seen to be having a big impact in South Korea and Malaysia, and there has been significant news elsewhere in the region also.