Posts tagged with Mobile

Firms struggle with mobile measurement: report

Though the vast majority of companies see the importance of mobile trends, measurement is an issue, with just 24% measuring the value of mobile traffic. 

This finding comes from our Quarterly Digital Intelligence Briefing, sponsored by Adobe, which looks at key trends affecting digital marketers. 

900 businesses were surveyed for the report, and one key trend that emerged was measuring the value of the mobile channel. 

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Infographic: mobile app or website?

Alterian has waded into the mobile web vs app debate with a nice, tube map-style infographic which takes the view that a mobile website is the way forward. 

We've talked about the apps vs web debate on this blog for some time, and we tend to lean towards a mobile website, certainly as a first step into mobile commerce, but we also think there is plenty of room for both. 

As Stefan Tornquist wrote in a recent post on the issue, there is a middle ground here, and apps still have a role in companies' retention strategies, if there is a compelling reason to download and use them. 

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AutoTrader: iPad app review

Following on from a successful iPhone app, Auto Trader released a version for the iPad last week. 

The launch is in response to growing levels of traffic on autotrader.co.uk from Apple's tablets. In the last six months, traffic from these devices has grown by 133%. 

I've been checking the new iPad app out... 

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Stats: Latin America for marketers

Recent updates to the Latin America edition of our Internet Statistics Compendium over the past few months have highlighted the exciting digital growth across the continent.

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Multichannel: it’s not what it used to be…

Multichannel commerce is moving at a fast rate, but to ensure companies get their strategies right, it may be a good idea to ensure the basics are all in place.

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Multichannel retail: US and UK trends compared

Last month Econsultancy surveyed 2,000 consumers in the UK and 2,000 consumers in the US, to unearth attitudes to multichannel shopping and service. The survey was compiled using the TolunaQuick tool.

We found that there are a lot of similarities, but also some distinct differences in consumer behaviour in the UK and US...

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Exploding screen strategies

Conversations about three screen strategies became conversations about four screen strategies this year. It looked like tablets would be used concurrently with PCs and mobiles, at least for a while, so fashionable jargon received an update.

Where are we now? Five screen strategies? Five and half screen strategies? The number of screens may explode in the not too distant future. 

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How can retailers appeal to mobile users in store?

The use of mobile phones for offline shopping has increased dramatically over the past few years, and even if consumers aren’t actually making a purchase with their mobiles, they are often using them to research products and prices while shopping.

According to a recent Toluna / Econsultancy survey of UK consumers, 13% of respondents had made a purchase on their mobiles, and 19% had used them to compare prices and look at product reviews while out shopping.


So what can retailers do to adapt to this challenge? 

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JUMP Magazine issue 3: TV & social, mobile, and location-based marketing

Twice a year Econsultancy produces a print magazine focused on multichannel business strategies, to help support our JUMP event.

The latest issue of the JUMP magazine is now available for download. It’s free, though you need to be a registered Bronze member (also free) or Econsultancy subscriber to download it.

In it you’ll find that we’ve been exploring the relationship between TV and online, among other things. We’re slightly obsessed with the idea that we are on the verge of another golden age for television. 

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Q&A: Samih Toukan, CEO of Jabbar Internet Group

Samih Toukan is Chairman and CEO at Jabbar Internet Group, the leading group of internet sites and web properties in the Middle East and North Africa.

In 2000, along with Hussam Khoury, Samih founded the Arab Internet services company, Maktoob as the world's first Arabic / English email service provider.

Following the subsequent acquisition of Maktoob by Yahoo, Samih founded Jabbar Internet Group, an integrated group of online companies and websites. The group’s assets extend from e-commerce sites to online games, to advertising products & search services. 

I caught up with Samih to find out a little more about the companies within the Jabbar Internet Group, and the future of digital marketing in the Middle East...

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App v mobile web

Moments in Needless Bi-Polarity: Apps vs the mobile web

Apps vs Mobile webMaybe it's because we in the media crave dramatic tension, or because anyone on the sell side of mobile has a vested interest, but the mobile web vs. apps debate is still raging. It shouldn't be...

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Infographic: the mobile ecosystem

Our Mobile EcosystemLooking for stats, trends, or vendor information about the burgeoning mobile marketplace?

Today we're launching The Mobile Ecosystem, an infographic full of useful stats, trends and key players in the mobile web. 

It's a free download for all those who want a quick reference or the perfect leave-behind for any meeting on mobile.

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