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Posts tagged with Mobile Marketing

Loopt gets acquired by prepaid debit card company

What do prepaid debit cards and location-based services (LBS) have in common? If a company called Green Dot is right, the answer is 'a lot more than you might think.'

The company, which is a major player in the prepaid debit card space, today announced that it has acquired mobile LBS startup Loopt for $43.4m in cash.

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US teens send almost 3,500 texts per month

It's no surprise that teenagers are some of the most active users of mobile.

Their texting prolificacy is well-established, and for many, sending an email or making a telephone call is a rare event.

But according to a new study released by Nielsen, teens in the United States are also rapidly increasing their mobile data usage.

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Mobile social media audience up 37%: report

Social media is big. Mobile is big. So it shouldn't come as any surprise that the number of consumers using their mobile phones to interact with popular social media hubs like Facebook, Twitter and LinkedIn is growing rapidly.

According to comScore, the number of mobile users in the United States ages 13 and up who accessed a social networking or blog website has grown a whopping 37% in the past year.

What's more: nearly 50% of these users are social networking on a daily basis using their mobile devices.

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The rise of mobile marketing spend: infographic

A new infograohic shows the growth of mobile marketing, with US spending increasing by 75% since 2009, while it is predicted to reach $2.3bn by 2013. 

The infographic, from Microsoft Tag, also shows that the average mobile app session lasts 4.3 minutes, compared with one minute online. 

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What does the explosion of social media mean for mobile?

In the early 2000s, two important things happened: RIM launched the first Blackberry Smartphone optimised for wireless email use in 2002, and two years later, Mark Zuckerberg launched Facebook from his Harvard dorm room, helping to establish one of the biggest internet phenomena of the 21st century: social networking.

Now, in 2011, the paths of mobile technology and social networking are inextricably linked, in fact, according to eMarketer, by March 2010, 650m people globally were using their mobile for emails and social networking.

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Smartphone users prefer SMS offers: infographic

The majority of smartphone users are open to receiving marketing messages on their smartphones, but just 15% are open to offers from third party advertisers, according to stats. 

According to Upstream's stats, Despite the variety of mobile marketing techniques available, it seems that SMS is still effective, with 75% of respondents preferring to receive offeres through this channel, compared with mobile internet (15%) and in-app ads (10%). 

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Mobile marketing: stop thinking sales and start thinking experience

It really isn’t news that there has been a surge in the app economy globally. With the rise in the numbers of smartphones, marketer managers are scrambling to build an app for their brands, many without even figuring out their mobile web presence first.

And so far, marketers have treated mobile as a platform that serves to be a substitute to other existing platforms. Retail stores focus on creating a product catalogue, hotels let you make reservations, and so on. The emphasis has been, for the most part, on awareness and purchase. 

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New data proves your mobile marketing strategy must include Android

androidLaunch an iPhone app and you can definitely reach the tastemakers. Launch an Android app, however, and you’ll ultimately be able to connect with the masses. At least, that’s what new smartphone marketshare data from technology research firm Canalys suggests.

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You Say, "Creepy." I Say, "That's What I Want"

Personalization vs. privacy. Behavioral targeting vs. big brother. When does it get creepy?

It's rare that I catch myself being a full-fledged consumer. I'm not talking about the guy who has not spent the last 25 years in sales and marketing - the guy who has not spent studying and writing books and lecturing about online marketing since 1993 - the guy who does not climb all over every random video to bask in the glory of the Old Spice Guy. But it happened again today.

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Three things you can do tomorrow to create sales: Part two

Together, we're creating better results from emerging digital tools by changing our expectation and practice of Web marketing itself.

I'm back with more details on improving sales, tomorrow, in three easy steps.

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Three things you can do tomorrow to create sales

E3 sprouting ideasver wonder if emerging tools like Twitter and Facebook are just glorified ways to distribute coupons or links to white papers?  If you want better results from emerging digital tools it's time to change your expectations, and the way you practice web marketing. 

Here's how to start improving results, tomorrow, in three easy steps.

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Create social media results with utilities

Today I'll begin to reveal how service-focused businesses can move forward and realize tangible, meaningful returns using social media & mobile marketing. Results like leads, sales and increased customer value that creates loyalty. 

Here's how in two words: Build utility.

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