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Posts tagged with Mobile Marketing

Analytics

How mobile app data can be used to engage and retain customers

Mobile apps help to attract new customers, increase engagement and drive conversions, but this often requires the user to keep coming back.

Some in-app offerings will be enough to keep the user returning, but other times the users might need a little reminder to send them back to the mobile apps they may not have opened in a while.

According to data from Localytics, 22% of people who download an app only use it once. This means that marketers really need to be thinking about how they can attract their customers back to their mobile apps.

This thinking should go beyond just app downloads and focus more on value and engagement. This can be done in a number of ways, in terms of marketing, these can include push notifications, location-based services, in-app messaging and SMS.

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Mobile marketing

Apps, email and search are among top mobile priorities for businesses: report

Consumer use of smartphones and tablets incorporates a range of different activities and behaviours, including search, email, social and the mobile web.

And a new survey has found that businesses are responding to this by developing their capabilities over a range of mobile channels.

When asked which mobile channels they plan on using during the next 12 months just over half (55%) said apps, followed by mobile advertising (51%), optimised emails (50%) and tablet-specific sites (50%).

Mobile search and commerce were also cited by precisely half (50%) of client-side respondents.

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iBeacons BLE

A marketer's guide to iBeacons and Bluetooth Low Energy

By combining the use of mobile apps and location-based services, marketers are able to reach out to their customers in the right place and at the right time to help increase engagement and drive conversions.

With GPS technologies becoming more advanced and 4G connections now available across many parts of the UK, location-based services are becoming more precise than ever. This is opening up a huge opportunity for marketers to send their customers targeted and relevant marketing campaigns. 

Currently, marketers are using GPS technology, as well as cellular and wifi connections, to locate people and their devices in order to push out relevant information to them.

For marketers who want to target specific areas, like an aisle in a supermarket or a display in a shop for example, these satellite signals not only drain the device’s battery life but also aren’t always as accurate as you might want them to be. This is where iBeacons and Bluetooth Low Energy (BLE) comes in. 

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10 interesting digital marketing statistics we've seen this week

Here are some of the most interesting digital marketing statistics we've seen this week.

Stats include social, bot traffic, mobile marketing, online privacy, web forms and digital adspend among online publishers.

For more digital marketing stats, check out our Internet Statistics Compendium.

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60% of businesses are integrating mobile into wider marketing activities: report

Six out of 10 businesses have a strategy for integrating mobile into their broader marketing campaigns, according to a new report into cross-channel marketing.

While this obviously means that 40% of businesses still haven’t come up with a coherent mobile strategy, it is an improvement on last year when just over half (51%) of businesses were yet to integrate mobile into their overall marketing campaigns.

This indicates that businesses are slowly moving in line with this significant consumer trend, though it’s worth noting that the number of respondents who said mobile was “very much” integrated remained fairly static at 15%.

The data comes from the new Econsultancy/Responsys Cross-Channel Marketing Report 2013 which contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing.

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NFC

Should brands add NFC into the mobile marketing mix?

As the number of devices with NFC (near field communication) technology continues to grow, we are seeing a handful of UK brands using NFC in their marketing campaigns to help drive sales and raise brand awareness, all through the use of mobile.

Is this something marketers should be considering for their campaigns?

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Video advertising on mobile

How to make the most of video on mobile

This article is about; well you guessed it, video. I’m a massive fan of multimedia, and any form of combining text, audio, still images, animation, interactive content forms and most importantly, video.

The Chairman of the Newspaper Association of America stated "as newspaper penetration falls... the culture itself moves from textual to visual literacy”.

Wikipedia will tell you that “video recorders were sold for $50,000 in 1956, and videotapes cost $300 per one-hour reel”. That’s a barrier to entry right there.

It’s no surprise that advances in technology have eliminated (nearly) all barriers and allowed, practically anyone, to capture, store, edit and transmit video clips from multiple devices to each and everyone.

Combining the lowered cost of production with the rise and availability of multiple platforms and channels, it’s clear that video is ripe with possibilities. 

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Are marketers making the most of location-based services?

Mobile apps help to attract new customers, increase engagement and drive conversions, but this often requires the user to keep coming back.

By combining the use of mobile apps and also location-based services, marketers are able to reach out to their customers to send them more targeted content. 

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Six great examples of mobile marketing campaigns

In advance of our The Digitals awards night on June 27th, I thought I'd present some examples of succesful mobile campaigns. 

These campaigns are all shortlisted in the mobile marketing category, and include brands like O2, IKEA and Halifax. 

 

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Six ingredients of a great mobile app

Having developed over 160 mobile apps across across a number of different industries, we’ve seen what works and what doesn’t when it comes to mobile apps.

Here are a few of our top tips to help you on your way to creating a successful mobile app.

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App marketing: competitor and target audience analysis

Target audience and competitor analysisWith so much competition across the app stores, it’s essential for businesses to consider their marketing strategy long before the planning and build of their app, not just as an afterthought.

There are a huge number of apps out there. The market leaders, Apple and Android, have nearly 800,000 in their individual app stores.

The Windows Phone Store now has over 150,000 and BlackBerry announced 70,000 apps at the Blackberry 10 launch in January.

With so many apps to contend with, it’s essential for businesses to be conducting target audience analysis and competitor analysis right from the beginning in order to stay ahead of the competition.

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Q&A: RAPP UK CEO Marco Scognamiglio on digital excellence

The call for participation in Econsultancy's Top 100 Agencies Report is now open.  

With 2013 being the year that digital truly goes mainstream in business, and the multitude of predictions on themes to watch along the way, this series of Q&As with marketing heads agency-side will bring analysis and commentary ahead of the report to our blog.

Here Marco Scognamiglio, CEO of RAPP UK, discusses using data properly in marketing, RAPP's mobile platform offering, and key upcoming trends across the industry.

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