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Posts tagged with Mobile Marketing

Four tips to shape mobile marketing strategy

Today, 29% of companies agree that a mobile marketing strategy is essential for effectively engaging consumers.

Our latest Mobile Marketing Best Practice guide delves into how this can be achieved.

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Ashley Friedlein’s 10 digital marketing & ecommerce trends for 2016

Each year I select digital trends and developments which I believe will shape the industry and digital marketing planning and thinking.

These are a personal selection, so are somewhat esoteric and likely skewed to those which most interest me.

And each year there seem to be a different number. 

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How brands can build brilliant customer relationships

Gone are the days when a marketer could say that a boosted bottom line was the only end goal.

Today, brands are competing within crowded markets to win consumer affinity and awareness, and to do that in an era of heightened digital communication, it’s necessary to connect.

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Why Pinterest should be part of your marketing strategy

Social sharing goes beyond your friends list. Even ultra-social apps like Pinterest can work wonders for marketers with the right approach.

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Three points to consider when developing a mobile app strategy

As mobile adoption continues to flourish, brands are required to incorporate distinct mobile web and app experiences into their mobile strategy.

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Millennials and mobile: what marketers need to know

Marketing your business to millennials matters, and it means meeting them on their mobiles.

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Four ecommerce tech trends to watch in 2015

It may be July, but now is the time to start thinking about the holiday season.

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Mobile psychology: how do smartphoners behave differently to desktoppers?

Mobile has overtaken desktop in terms of Internet traffic, with profound effects on smartphone users.

This article looks at the psychological differences between smartphoners and desktoppers and what each may mean for marketers.

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Five important things to look for in a tag management tool

Tag management is the gateway to the long awaited goal of unified marketing, allowing marketers to fully integrate data and technology to drive relevant, cross-channel interactions in real time.

But there is still some uncertainty around what tag management actually is, and what marketers should be looking for in a tag management tool.

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Six useful mobile marketing case studies

Case studies are always hugely popular on the Econsultancy blog because they act as a valuable source of inspiration for marketers.

In this post I’ll roundup six interesting mobile case studies, some of which perhaps lean more towards being about multichannel marketing.

These have mostly been borrowed from the Econsultancy Case Studies Database, which is packed full of useful examples from a range of brand and industries.

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Five New Year’s resolutions for marketers

It may not seem all that surprising, but research shows that only 8% of people who make resolutions each January actually achieve them.

However, no matter the success rate, each year we make certain promises to ourselves to be better than we were the year before – both in our personal and business lives.

Some of the most common resolutions for bettering oneself are not all that far off from our brand goals. Read on to learn how marketers can apply the most common new year’s resolutions to 2015 marketing plans. 

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20+ stats that show the state of mobile marketing in China

You probably don’t need me to tell you that mobile usage in China is rather massive.

But just how big is the opportunity and how are Chinese marketers approaching the challenge?

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