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Posts tagged with Mobile Crm

Four ecommerce tech trends to watch in 2015

It may be July, but now is the time to start thinking about the holiday season.

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Three ways for marketers to capitalize on live events

Summer is the season for live events like concerts, baseball games, music festivals and more.

Previously seen as simply a one-way advertising opportunity, mobile’s ability to facilitate a conversation with consumers has transformed live events into a key component of cross-channel marketing efforts.

This allows for consumers to become part of the event - whether in person or watching it on television. However, just like any program, a campaign built around a live event requires preparation that identifies goals and key messages to ensure it’s a measurable success.

Arguably this summer’s most talked about sporting event is the World Cup.

And, according to a study conducted by Interactive Advertising Bureau on device usage, nearly half of soccer fans worldwide who own smartphones intend to follow the games via their phone.

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Three ways for marketers to grow, maintain and drive business with mobile CRM

Consumers use their mobile devices to comparison shop, get directions to a business, or make reservations at their favorite restaurant. But often the communication from brands stops there. 

Businesses of all kinds should be better engaging via mobile with their customers. After all, engaged customers are your most valuable asset: optimising engagement can help you outperform the competition.

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