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The mobile web continues to grow, with reports over Christmas showing mobile commerce account for 37% of all online retail sales.
Brands are improving the mobile experience for users. Heck, we've even launched a responsive website.
However, there are still many pitfalls for mobile internet users.
Here, I've rounded up some of the UX problems I've encountered recently...
One in four people use their mobiles to book (28%) or pay (24%) for their daily commute, a figure double that of 2013.
This is according to new research from BuzzCity revealing the habits of today’s connected traveller. Not yesterday’s though, that traveller just read a book or did a crossword.
With mobile traffic playing a significant role again this Christmas, I think we're finally at the point where retailers understand the importance of mobile UX.
However, are they putting this into practice? Are mobile commerce sites beginning to meet users' expectations?
In an effort to distinguish their services and identify a niche, most travel providers avoid positioning themselves in the way other online retailers might.
Instead, they focus on services like travel meta-search (e.g. Skyscanner) or customer feedback (Tripadvisor).
Apple’s iBeacons are becoming increasingly popular among retailers and event organisers, with numerous trials rolled over the past 12 months.
And now Mothercare is likely to become the latest brand to adopt the technology, though trials won’t begin until the New Year.
At Demandware’s Xchange ’14 Summit Harpinder Singh, Mothercare’s senior omnichannel development manager, discussed the brand’s current mobile platforms and what it plans for the near future.
The company operates a separate mobile site, plus apps on iPhone, iPad and Android.
But as Mothercare continues its move to becoming a multichannel business there is less focus on mobile as a sales channel and a greater appreciation of its role in the overall customer experience.
To give an insight into what this means in practice, here’s what Singh had to say on how Mothercare is approaching some of mobile’s biggest challenges...
Welcome to Econsultancy's weekly round up of useful and interesting statistics from the world of digital and ecommerce.
This week it includes mobile commerce, digital marketing technology, Amazon's customer experience, iOS 8, retargeting and Hootsuite's latest funding round.
For more of the same download Econsultancy's Internet Statistics Compendium...
It's Friday, so it's time for the ever-popular internet statistics round up.
This week it includes London Fashion Week, digital natives, travel bookings on mobile, video gaming, and the impact of both duplicate and quality content on Google rankings.
For more great stats, download the Econsultancy Internet Statistics Compendium...
Mobile commerce is very much here and now. A fifth of all online spend now is now on mobile, accounting for around £8bn. That's a huge figure, and it's only going to increase.
So what are the key trends that are driving this growth? We've highlighted three here.
Digital marketing is a strategic priority for the telecom sector, with an average of 46% of total marketing budgets being assigned to digital.
The report explores how companies operating in the telecom sector approach digital marketing, as well as the key trends, opportunities and sector-specific issues shaping their digital strategies.
The insight is based on a global survey of more than 200 telecom executives based mainly in North America and EMEA (Europe, Middle East and Africa) and inside the downloadable report you’ll discover data around key business priorities in telecom, where companies are focusing digital marketing and technology, opportunities and budget plans for the next 12 months and obstacles to integrated marketing.
In the meantime, here’s a summary of three key trends identified in the report:
Econsultancy's expert team of analysts have continued their sterling work this year, and to highlight some of their excellent research I've rounded up a load of interesting stats from our Q2 reports.
Yes, I am aware that Q2 ended more than a month ago, but the saying "better late than never" is my guiding principle with this post.
It includes data on customer lifetime value, mobile optimisation, paid search, big data, mobile commerce and the UK's top digital agencies.
This by no means includes all of the reports published by Econsultancy this year, so head here to explore our full range.
Looking for a break on a mobile? Gosh your commute must be especially arduous today.
Here’s some help: a guide to the most convenient features available on mobile travel sites, which could possibly help you find your way to pleasant pastures a lot quicker and also highlight some great design for other mobile commerce designers.
Ben Davis gives excellent advice on features needed for great mobile commerce design in general, which I’ll be using here, but skewing it towards features more suited to travel sites.
For this feature I’ll be taking a look at a range of travel sites all optimised for mobiles: EasyJet, Ryanair, Booking.com, TripAdvisor, Secret Escapes, Voyage Prive, Expedia, Mr & Mrs Smith, Laterooms and Skyscanner.
Since 2010, mobile’s share of ecommerce traffic has grown from 3.5% to 36.9% with mobile revenue rising from $2bn to $42bn.
Knowing where, and how, to get customers to embrace this growth will separate your online store from the rest of the pack.
As an online retailer, you know it would be foolish to ignore mobile, but knowing where to start can be tricky.