Posts tagged with Mobile Commerce

16 thought-provoking digital marketing stats from the past week

Well this is rather exciting. The final stats round-up before we all (sort of) detach ourselves from the digital marketing ecosystem and play that wonderful annual game of seeing how close we can get to actually eating and drinking ourselves to a fat and happy death.

So it is with pre-near-fat-and-happy-death levels of pleasure that I present to you some of the most interesting digital marketing stats we’ve seen in the past week. 

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14 predictions for mobile marketing trends in 2016

In the final trends round-up from me (until next year, of course), I’m looking ahead into 2016 to see what the most exciting developments in mobile will be. 

Well, I won’t actually be doing anything other than collating the opinions of a group of people considerably more clued-up than me. 

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walmart pay

Six implications of Walmart Pay for mobile & retail

Walmart's popular app is set to include payment functionality (much like the Starbucks app).

Trials begin in selected stores this month, but what are the implications of Walmart Pay for mobile and retail?

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ecommerce

Predicting the biggest ecommerce trends in 2016

Hiya everyone, we've got more 2016 predictions for you, this time in all-new ecommerce flavour.

Thanks go to our topic experts - a shoe-seller, an adult-toy-purveyor, and a consultant and #ecomchatter respectively.

If you want to try our other flavours, we've done SEO, contentprogrammatic advertising and UX.

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apps

Native apps for retail: 10 reasons it's now or never

Apps in retail are suddenly a topic of parlour conversation again.

There are those who see them as a distracting use of resource, difficult to update and subject to the whims of the app store.

Others see them as the best way to create slick user experiences that allow loyal customers to convert on mobile.

Here's why it's now or never for retailers thinking about investing in native apps.

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Three tips for improving mobile conversion rates

Ecommerce traffic is shifting. Forrester projects that retail sales on smartphones and tablets will total $115bn in 2015 and $252bn in the US by 2020.

However, according to its recent survey: “There is a big disconnect between traffic and sales on mobile devices. While 47% of traffic comes from mobile devices, only 28% of sales do. This is in large part because of problems with the mobile experience.”

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twitter logo

Twitter's 'Buy Now' button: will it work?

Twitter has announced more platform partners to enable its 'Buy' button within shared or promoted posts.

Demandware, Bigcommerce and Shopify will both be offering clients the option of adding commerce functionality to their tweets, but are users really that interested in buying directly from Twitter?

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How should we approach the mobile CX? #1Topic4Minutes

What if we're thinking about mobile in the wrong way?

In this short video, we use stats from Econsultancy's Internet Statistics Compendium to explore how to overcome the challenge of merchandising on the small screen.

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10 of the finest mobile ecommerce sites

2015 has brought with it a fundamental shift in the importance for ecommerce sites to provide customers with a mobile friendly experience.

If the recent update of Google’s algorithm to give priority to mobile-optimised sites wasn’t enough, here are some extraordinary stats to really drive home the importance of mobile on retail.

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50+ fascinating stats about mobile commerce in the UK: 2015

In 2015 the shift towards mobile asserting itself as the dominant user device for shoppers has become unavoidable.

According to an IMRG report from February 2015, visits to ecommerce sites via smartphone and tablet devices accounted for 45% of all ecommerce traffic in the UK.

This year the importance of mobile for retailers has also become integral to business, as Google now explicitly ranks mobile friendly sites above their non-optimised competition.

With these trends in mind, I've rounded up more than 50 of the best stats from various surveys and reports that we've seen in the past 12 months in one handy guide.

For much more data on mobile commerce download our Internet Statistics Compendium.

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How consumers behave on ecommerce apps

Here’s some advice on how best to take advantage of the latest consumer data around app usage.

Ecommerce apps sometimes get a rough press, but it’s more to do with the retailers that provide an app instead of offering a decent mobile optimised web experience.

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19 must-have features for mobile product pages

Designers of mobile product pages have a tough job.

They need to present much of the same information as on desktop, but adapt to the limitations of the device. 

I've put together a checklist of what I think are the most crucial elements to include on mobile product pages...

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