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Posts tagged with Mobile Commerce

How should we approach the mobile CX? #1Topic4Minutes

What if we're thinking about mobile in the wrong way?

In this short video, we use stats from Econsultancy's Internet Statistics Compendium to explore how to overcome the challenge of merchandising on the small screen.

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10 of the finest mobile ecommerce sites

2015 has brought with it a fundamental shift in the importance for ecommerce sites to provide customers with a mobile friendly experience.

If the recent update of Google’s algorithm to give priority to mobile-optimised sites wasn’t enough, here are some extraordinary stats to really drive home the importance of mobile on retail.

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50+ fascinating stats about mobile commerce in the UK: 2015

In 2015 the shift towards mobile asserting itself as the dominant user device for shoppers has become unavoidable.

According to an IMRG report from February 2015, visits to ecommerce sites via smartphone and tablet devices accounted for 45% of all ecommerce traffic in the UK.

This year the importance of mobile for retailers has also become integral to business, as Google now explicitly ranks mobile friendly sites above their non-optimised competition.

With these trends in mind, I've rounded up more than 50 of the best stats from various surveys and reports that we've seen in the past 12 months in one handy guide.

For much more data on mobile commerce download our Internet Statistics Compendium.

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How consumers behave on ecommerce apps

Here’s some advice on how best to take advantage of the latest consumer data around app usage.

Ecommerce apps sometimes get a rough press, but it’s more to do with the retailers that provide an app instead of offering a decent mobile optimised web experience.

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19 must-have features for mobile product pages

Designers of mobile product pages have a tough job.

They need to present much of the same information as on desktop, but adapt to the limitations of the device. 

I've put together a checklist of what I think are the most crucial elements to include on mobile product pages...

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How Fortnum & Mason increased mobile conversions by 57% with RWD

Fortnum & Mason is the luxury department store residing at the heart of Piccadilly since 1707.

This week, the 300 year-old retailer has launched a brand new responsive website, where it claims to provide the same level of customer service as it does in-store.

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Start Me Up! A profile of Poq

Poq is a commerce platform for native retail apps. The SaaS platform enables over 30 retailers, including House of Fraser to deliver mobile apps across Android and iOS.

I asked Poq co-founders Øyvind Henriksen and Michael Langguth about the business and their plans for world domination...

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Is Booking.com the most persuasive mobile website in the world?

This question refers to a similar article published by our esteemed contributor Paul Rouke last year.

In his article asking whether Booking.com is the most persuasive website in the world Paul discovered that over the years Booking.com has continually evolved and refined its online experience, adding the fundamentals of persuasive design in order to gain a competitive advantage.

By using visual appeal and retaining the user's attention through clarity, strong visual hierarchy and utilising one primary action per screen, Booking.com provides a compelling user experience.

However in light of new research looking at top mobile travel sites, I’m going to investigate whether this persuasiveness translates to the mobile experience.

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Mobile customer journey from search to checkout: car and van hire

Continuing our series looking at the customer journey from search to checkout, here we’ll be concentrating on the vehicle hire industry.

However as Google is changing its algorithm to rank mobile friendly sites higher than non-mobile friendly sites, let’s take a look at the journey from a mobile point of view. 

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Five ways that retailers are joining up their marketing

Last week at a Tradedoubler event in London I presented key findings from our latest Quarterly Digital Intelligence Briefing, looking specifically at trends in the retail sector for 2015 and beyond.

Before outlining my key themes for the sector, it’s worth giving some context about the growth of the online retail.

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Very.co.uk seeks to boost m-commerce sales with new iPhone app

Very.co.uk has launched a new iPhone app as it seeks to further bolster its mobile revenues.

The fashion retailer is owned by Shop Direct and this is the group’s first transactional app.

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23 reasons why mobile users will abandon your site

The mobile web continues to grow, with reports over Christmas showing mobile commerce account for 37% of all online retail sales

Brands are improving the mobile experience for users. Heck, we've even launched a responsive website

However, there are still many pitfalls for mobile internet users. 

Here, I've rounded up some of the UX problems I've encountered recently... 

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