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Posts tagged with Mobile Commerce

John Lewis launches mobile commerce site

Today sees the launch of John Lewis's first foray into mobile commerce, with the retailer opting for a mobile website rather than a smartphone app

John Lewis currently gets 100,000 visits every week from mobile users, and is hoping that a better user experience will convert more of these visitors into buyers. I've been trying the new site out... 



Mobile internet stats round up

I've come across a few stats on mobile usage this week, including a comparative study of mobile use in Japan, the US and Europe from comScore, so here are some of these stats, as well as a few picks from our most recent Internet Statistics Compendium


Mobile commerce: ten reasons to choose the web over apps

While plenty of retailers have released mobile commerce apps, and some of them are excellent, I think the future lies with creating mobile websites, and this should be the first step into mobile commerce. 

This doesn't mean that apps don't have their place, but retailers should look to mobile commerce sites before they create an app. This is the approach taken by both M&S and John Lewis, and it makes sense for other retailers. 

Here are ten reasons to opt for the mobile web as a first step... 


Is Play.com really the best mobile commerce website?

I've been reading a mobile commerce benchmark study from eDigital which, based on a mystery shopper survey puts Play.com as the best mobile commerce website. 

The results are interesting, as it suggests that some users would prefer to view a company's standard website on a mobile, rather than a mobile version which is meant to be more user-friendly. It also seems that shoppers want the same experience, regardless of the platform. 


VeryFashion: iPad app review

Shop Direct brand Very, formerly Littlewoods Direct, has recently launched shopping apps for both iPhone and iPad which allows users to shop from its fashion range. 

I've been impressed by some of the early e-commerce apps on the iPad, especially that from Net-a-Porter, so I decided to test VeryFashion on iPad to see how it compares...


Smartphone users are more active shoppers: survey

Mobile is playing an increasingly important role in the way that customers browse and research purchases, with a third of smartphone users browsing retail sites on their phones. 

A survey by eDigital Research used a sample of 1,200 mobile users, half of which had smartphones, asked how people used phones as part of the research and purchase process. 

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How m-commerce made Amazon $1bn

m-commerceSince their first faltering online steps back in 1995, Amazon have often been at odds with prevailing web trends, and with their latest earnings report showing a fall-off in profits recently, many stockholders are considering selling up and moving on.

However, buried in the same report is an important figure that hints that the company may simply be ahead of the curve, becoming the first group to turnover more than $1bn solely through mobile channels.

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Q&A: eBay on seller updates and mobile commerce

EBay UK has been announcing some new features this week, including a new Listing Analytics application for sellers. 

I've been speaking to Patrick Munden, eBay's Head of Seller Communications for the UK and Ireland, about the changes, and also about the company's mobile commerce strategy; the eBay mobile app was responsible for £64m of sales in the UK last year. 


UK customers unhappy with mobile commerce: survey

Just 4% of consumers find making purchases on their mobiles to be a hassle-free experience, with loading times and product display the biggest bugbears. 

The Brandbank M-commerce report is based on a YouGov survey of 2,255 UK consumers, and underlines the need for retailers to look at their mobile commerce offerings. 


Q&A: Keith Brown of Paythru on mobile payments

Paythru provides mobile payments for a range of clients, including charities and local authorities, as well as retailers getting into mobile commerce. 

I've been speaking to Paythru MD Keith Brown about the company, and the challenges of making mobile payments easy for customers. 

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App review: Vente-privee for iPhone

Private online shopping site Vente-privee released an iPhone app last week which allows users to access the sales from the main website and make purchases via mobile. 

I've been trying the app out...


Yoox.com: iPad app review

Italian retailer Yoox already has an impressive mobile commerce site, and is one of the first retailers to produce an iPad app. 

I've been trying out the new app to see how Yoox has adapted to the iPad...