Posts tagged with Mobile Commerce

Mobile internet stats round up

I've seen loads of mobile related stats and reports recently, so here's a round up, as well as some taken from our recently updated Internet Statistics Compendium

Q&A: Debenhams' Harriet Williams on mobile commerce

Debenhams recently launched a mobile commerce app for iPhone users, which forms one part of an increased focus on multichannel from the retailer. 

I interviewed Debenhams strategy and online marketing controller Harriet Williams about the new app, plans for using QR codes, and Debenhams future mobile releases..

Can PayPal crack the micropayment and mobile payment nuts?

PayPal was the bright spot in eBay's third quarter earnings. The company, whose name has become synonymous with online payments, boosted the online auction company with its strong continued growth.

And if the company has its way, that growth won't be stagnating anytime soon. At the Innovate 2010 developer conference yesterday, PayPal made it clear: its future is micropayments and mobile.

ASOS: mobile site review

Fashion retailer ASOS launched a mobile site recently, just in time for the Christmas shopping season.

Like M&S and John Lewis, ASOS has opted for a site rather than an app to broaden its reach on mobile, and in response to the number of visits and orders from mobile users.  


Debenhams releases mobile commerce app

While M&S and John Lewis went for mobile websites, Debenhams released a mobile commerce app for iPhone last week, thanks to the volume of visits to the main site from iPhone users. 

The app also features a barcode scanner, the first used by a high street retailer, which should make the app useful for researching products and prices offline. 

IMG_0977 introduces ticket sales on mobile

Rail ticket retailer Thetrainline will be allowing mobile users to buy train tickets on their phones from a range of apps due to be launched later this month.  

Thetrainline already has an iPhone app, and this will be updated with the new payment function, while apps are on the way for Nokia, Android, and Blackberry mobiles. Users will be able to buy tickets and collect from self service machines at stations. 

I've been asking thetrainline's Product Development Director Richard Rowson about the new apps... 

Trainline App-20101008-22-w800-h800

John Lewis launches mobile commerce site

Today sees the launch of John Lewis's first foray into mobile commerce, with the retailer opting for a mobile website rather than a smartphone app

John Lewis currently gets 100,000 visits every week from mobile users, and is hoping that a better user experience will convert more of these visitors into buyers. I've been trying the new site out... 


Mobile internet stats round up

I've come across a few stats on mobile usage this week, including a comparative study of mobile use in Japan, the US and Europe from comScore, so here are some of these stats, as well as a few picks from our most recent Internet Statistics Compendium

Mobile commerce: ten reasons to choose the web over apps

While plenty of retailers have released mobile commerce apps, and some of them are excellent, I think the future lies with creating mobile websites, and this should be the first step into mobile commerce. 

This doesn't mean that apps don't have their place, but retailers should look to mobile commerce sites before they create an app. This is the approach taken by both M&S and John Lewis, and it makes sense for other retailers. 

Here are ten reasons to opt for the mobile web as a first step... 

Is really the best mobile commerce website?

I've been reading a mobile commerce benchmark study from eDigital which, based on a mystery shopper survey puts as the best mobile commerce website. 

The results are interesting, as it suggests that some users would prefer to view a company's standard website on a mobile, rather than a mobile version which is meant to be more user-friendly. It also seems that shoppers want the same experience, regardless of the platform. 

VeryFashion: iPad app review

Shop Direct brand Very, formerly Littlewoods Direct, has recently launched shopping apps for both iPhone and iPad which allows users to shop from its fashion range. 

I've been impressed by some of the early e-commerce apps on the iPad, especially that from Net-a-Porter, so I decided to test VeryFashion on iPad to see how it compares...

Smartphone users are more active shoppers: survey

Mobile is playing an increasingly important role in the way that customers browse and research purchases, with a third of smartphone users browsing retail sites on their phones. 

A survey by eDigital Research used a sample of 1,200 mobile users, half of which had smartphones, asked how people used phones as part of the research and purchase process.