Posts tagged with Mobile Commerce

How L'Occitane brought a personalised in-store experience to mobile

Among the digital products and services we use day-to-day, personalisation is increasingly becoming the norm.

From emails that address us by our first name to search engines that remember our history and preferences, to the sophisticated recommendation engines built into the likes of Amazon, Spotify and Netflix that learn and cater to our tastes, as consumers we are coming to take personalisation for granted wherever we go.

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What does Conversion Rate Optimization mean for marketers in 2018?

Conversion rate optimization (CRO) is a hot topic among marketers, with strategies and best practices the subject of much debate.

Every year, Econsultancy publishes a report on the subject, surveying hundreds of ecommerce and marketing professionals to establish industry trends. Yet while the report offers extensive detail about how marketers increase conversions by improving marketing, websites and ecommerce journeys, new techniques are always emerging.

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A UX review of Etsy, the most user-friendly mobile website according to Google

Any retailer that doesn’t have a mobile-friendly website doesn’t just risk losing out on sales. A poor mobile experience can lead to basket abandonment, or worse - a lost customer for life. 

This is because shopping on mobile is now second nature for most people. According to Adobe, 61% of visits to retail sites now stem from mobile devices, while 70% of purchases are predicted to be made on mobile over desktop by the end of the year.

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Eight things I love about Hobbycraft's new progressive web app

Hobbycraft has a launched a new progressive web app.

In this article we're going to take a look at what makes it stand out.

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Arsenal vs. Spurs: Which Premier League club offers the best mobile UX?

Arsenal FC have been able to boast some impressive results after revamping their ecommerce site.

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Bounce is back! And product pages are to blame..

High bounce rates are making an unwelcome return - so what’s happening and what can you do about it?

There’s no doubt about it; high bounce rates are back - and back with a vengeance. But this time with new underlying causes that retailers are just beginning to understand and starting to tackle.

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economist experiential marketing

Five essential mobile moments and how brands can take part in them

In a recent Econsultancy survey, we asked marketers whether they work to engineer mobile moments which reflect well on their brand.  

But what are 'mobile moments'?  And what can brands do to be a part of them?

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mobile devices

The best APAC digital marketing stats from October 2016

The continuing pre-eminence of mobile devices is a major theme of this month's APAC statistics.

There are also stats on iOS app spend in China, ad tech adoption in Australia, and mobile adspend in India.

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The best APAC digital marketing stats from April 2016

Here are the most eye-catching digital marketing stats from APAC in April.

This month's topics include WeChat, video advertising, Indian ecommerce, Chinese digital agencies and much more.

More stats are available in Econsultancy's Internet Statistics Compendium.

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Eight interesting US digital marketing stats from the past week

It’s that time again. I’ve been reading through some of the best US-focused digital marketing stats from the last week or so and I’ve summarized some of the most interesting ones below.

This week we’re covering the top frustrations of mobile shoppers, native ads, email, The Oscars and much more.  

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13 delightful digital marketing stats we’ve seen this week

American author H Jackson Brown Jnr once said, ‘The best preparation for tomorrow is doing your best to read the weekly Econsultancy digital marketing stats round-up.’

That is a fact, which means it’s true. 

But let’s not start Googling what Jackson Brown Jnr really said and accusing me of making things up. Just relax and take a look at this fine set of digital marketing stats.

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Nine exciting US digital marketing stats from the past week

Welcome to another instalment of our fortnightly round-up of the best US digital marketing stats we’ve seen. 

This time we’re covering everything from CX to holiday shopping and the increasing number of B2B sales that happen online.

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