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Posts tagged with Mobile Apps

10 mindblowing augmented reality apps and videos

Augmented reality (AR) is an engaging way of combining live video with computer-generated data and visualisations. It is an area that has grabbed my attention lately, and it’s going to be a big deal.

Amazing things will happen in this space in the years to come, but what about today? Are there live applications out there already? Sure there are, although it is early days and many of these examples are alpha demos. Nevertheless, they truly shine a light on the possibilities with augmented reality. 

I have collated a bunch of videos that highlight the opportunities with augmented reality. You will be able to use AR to create real-world applications that fulfil human needs in a way that still feels ever so slightly sci-fi. You can try out a number of these AR demos from your desktop if you have a printer and webcam. 

I have to say that the possibilities for world-class mobile applications are really exciting, but the upside for brand marketers is also vast, as AR can improve on-pack promotions, point of sale, print and billboard advertising, and so on. And if you think this is all tomorrow's world, it isn't. Take a look at the Glasses Direct interactive video mirror, for an example of how augmented reality can play a role in helping improve your conversion rates today.

So sit back and tune into augmented reality. And have a think about what you might be able to do in this space...

20 comments

App Store: 1.5bn served

In 1963, McDonald's reached a significant milestone that it would go on to proudly promote: 1bn hamburgers served. The milestone was achieved a mere 23 years after Dick and Mac McDonald opened the first McDonald's restaurant in California.

But in the internet age, 23 years is an eternity. Just ask Apple. It announced yesterday that it had hit an impressive milestone of its own: more than 1.5bn apps downloaded in the App Store's first full year.

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Mobile app review: Taptu

Taptu is an alternative search engine that has just been released as an iPhone app, though it has a version that can be used on any mobile browser.

What Taptu does is to return results from mobile friendly websites. Some websites can be a pain to use on the iPhone, so a dedicated search engine for mobile sites is a good idea. I've been trying it out...

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Study: iPhones and mobile commerce do not mix

The Apple iPhone doesn’t make it into the top 20 most popular phones for buying things via the mobile internet, according to a study by Bango.

The research was based on worldwide mobile internet traffic that passed through the Bango network in February.

All in all, the habits of around 1.1m unique visitors were tracked. One in four made a purchase of digital content and services, such as videos, music, games, ringtones and subscriptions, which forms the framework of the study.

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Retailers need to look to mobile internet - survey

Mobile shopping25% of shoppers are using mobile phones as part of the buying process when in retail stores, using phones to compare prices and look for reviews or recommendations from friends.

A recent survey suggests that retailers have an opportunity to get more mobile users shopping instore by providing them with mobile apps and more mobile-friendly websites to allow customers to access this information to help make a purchase decision. 

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