Posts tagged with Mobile Apps

app store logo

Apple is making it harder for small businesses to offer iOS apps

Earlier this year, Apple announced new policies aimed at, among other things, banning apps that contribute to spam and clutter in the App Store. Specifically, one policy gave Apple the right to reject apps built using a "commercialized template or app generation service."

Now, Apple appears to be prepping enforcement of this rule in a way that could hurt small businesses in a big way.

1 comment

Adidas launches first shopping app: Is it any good?

Adidas is no stranger to the world of apps. It has already released two in the form of Confirmed and All Day, allowing users to reserve new products and monitor their fitness and nutrition. 

Now, the sports brand has released Shop & Style – a shopping app that allows users to buy Adidas products and browse editorial content without the need to use their mobile browser. 

0 comments
mobile

The Google-Facebook duopoly extends to mobile apps: What can marketers do?

According to comScore's newly-published 2017 U.S. Mobile Apps Report, well over half (57%) of the time consumers spend using digital media now occurs in mobile apps.

But for marketers looking to use mobile apps to reach consumers, there's some not-so-good news: slightly more than half of smartphone users don't download any new apps in a given month, and of those who do, the highest percentage download just a single app.

1 comment
andreas - presencekit

Start Me Up! PresenceKit builds mobile apps in 48 hours

Start Me Up is our regular feature profiling startups in ecommerce and marketing.

This week, we've been speaking to PresenceKit, a new platform for app development.

Here's what they had to say...

0 comments

Personalisation can lift push notification open rates by up to 800%: Study

Building a successful mobile app is difficult.

Companies spend significant amounts driving consumers to install their apps, and by some estimates, apps that aren't opened for a second time within the first 12 hours after download can see churn exceeding 50% in some categories.

0 comments

Can Google's new interactive ads reduce app install costs & churn?

Effectively marketing a mobile app might be one of the most difficult tasks a marketer can face.

Research has shown that a quarter of mobile apps that are installed are never even used, and churn can exceed 50% for those that aren't used twice within the first 12 hours after download.

0 comments

Five tips for reducing mobile app churn

Despite the rampant competition in the popular app stores, many companies continue to invest heavily in developing mobile apps.

0 comments

App download interstitials drive users away: Google

With millions of apps for consumers to select from in popular app stores, many companies struggle to drive installs of their mobile apps.

Companies with websites frequently use interstitials in an effort to convert mobile web users into mobile app users, but according to Google, these efforts could come with significant risk.

2 comments

20+ digital marketing stats from APAC in June 2015

It’s the start of a new month, so let’s cast an eye back over the past 30 days and enjoy the finest digital marketing stats that Asia-Pacific had to offer.

June’s roundup includes mobile apps, ecommerce, YouTube, social in India, online shopping in China, Aussie adspend and multichannel shopping in Singapore.

1 comment
Monument Valley

App store optimisation (ASO) for Google Play and Apple App Store

With more than 1.3m apps available in Google Play and 1.2m apps available in the Apple App Store, how can you increase the chance of yours being discovered by searchers?

3 comments
Cloggs logo

Why apps, iPads and iBeacons are key to Cloggs' move to offline retail

The death of the high street has been pronounced many times in recent years, normally after another major retailer has fallen into administration.

However there are occasional signs that offline retail can survive as long as it adapts to face its new reality.

After many years as a pureplay online retailer, Cloggs is seeking to expand its business by establishing high street stores in towns across the UK.

It began with a boutique store in Shrewsbury in December 2013 and will open another shop in York before the end of this year. The plan is to open as many as four new shops in the first half of 2015.

To find out more about Cloggs’ multichannel strategy I spoke to managing director Chris Thomas...

1 comment

Ryanair's new mobile app frustrates and delights in equal measure: review

Whilst compiling examples for last week’s 10 essential features for mobile travel sites I was struck by how much I enjoyed using Ryanair’s new app.

Being as I only had to room to mention it briefly in the above mentioned article, I feel it deserved a deeper analysis.

The app was launched last month and was covered by mainstream news channels nearly as much as its much needed website redesign last year. 

The app continues Ryanair’s huge cultural revolution, although both the website and the app redesign haven’t been without their technical hiccups. We’ll talk about some of the reported problems with the app below. 

In the meantime, let’s take a look at Ryanair’s ever-improving mobile presence…

8 comments