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Posts tagged with Mobile Advertising

U.S. mobile ad spend to top $1bn this year: report

As internet-connected mobile devices find their way into the hands of more and more consumers, advertisers are increasingly focusing on the mobile channel.

Earlier this year, comScore found that the number of advertisers buying mobile inventory has grown 120% in two years.

Given the rise of mobile, it's no surprise that some are suggesting mobile could quickly become one of the most important channels for advertisers.

For instance, Razorfish's Mobile Practice Lead, Paul Gelb, has predicted that mobile will surpass the $130bn/year television advertising market -- and soon.

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Majority of marketers unhappy with mobile ads: report

Recently, Razorfish's Paul Gelb suggested that the spend on mobile ads could soon surpass the spend on television ads, even though television advertising currently has a hundred-billion-dollar-plus lead.

There is, of course, good reason to believe that mobile advertising's best days are ahead. Mobile penetration is significant, and smart phone penetration is growing rapidly.

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Is Apple's iAd dying a slow death?

When Steve Jobs introduced Apple's mobile advertising network, iAd, to the world, he effectively said it would be a game-changer for mobile advertising. Although some of us were skeptical, who would bet against him?

A year later, it appears that the skepticism was well-placed. iAd is, according to a new report by Bloomberg, floundering.

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Stats: Latin America for marketers

Recent updates to the Latin America edition of our Internet Statistics Compendium over the past few months have highlighted the exciting digital growth across the continent.

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What do users want from mobile commerce sites?

Web users prefer a mobile optimised site for shopping and browsing, but expect the same brand experience they would find online or through other channels, according to a new study. 

The mCommerce Benchmark study by eDigital Research finds that satisfaction levels with retailers' site on mobile are improving, with M&S the top-rated mobile site. 

It contains some useful insight into what users expect from mobile commerce sites. I've summarised some of the findings below... 

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Eight reasons why 2011 is the year of mobile commerce

There are anticipated technologies that, despite capturing the imagination of technophiles, analysts and journalists, seem to just never arrive as soon as one expects or hope.  

Mobile commerce and mobile wallets are good examples. Year after year, the vision and ambition are strong but the execution and usage is weak. However, there are a number of reasons to expect that 2011 is the year that a tipping point in the use of mobile phones as the ultimate shopping enabler becomes reality. 

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Does the iAd Producer reflect a shift for iAds?

When you combine the world's most popular mobile and tablet computing devices with an advertising model that Steve Jobs himself was said to have called "revolutionary", you might expect overnight success.

But that hasn't exactly been the case for Apple and its iAd offering. Although it is far from a failure, it hasn't exactly upended the mobile advertising space -- yet at least.

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Apps are hot, but mobileSQUARED says search rules the nearly $800 million US mobile ad market

mobile apps The US mobile ad market will reach nearly $800 million in 2010. Nice, but just a pittance compared to 2015, when mobile ad spending will top $5 billion, according to data from mobile marketing research firm mobileSQUARED.

The firm’s latest report analyzed the state of the US mobile ad market, revealing that mobile search is the go-to marketing tactic as the mobile ad network landscape continues to grow more tangled and complex.

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Are mobile apps really hurting television?

Attention advertisers: what's bigger than Sunday Night Football and Dancing with the Stars, and nearly as big as American Idol? Answer: the audience of iOS social games.

At least that's according to smartphone analytics provider and mobile ad network Flurry, which has a strong message for advertisers.

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Mobile internet stats round up

I've come across a few stats on mobile usage this week, including a comparative study of mobile use in Japan, the US and Europe from comScore, so here are some of these stats, as well as a few picks from our most recent Internet Statistics Compendium

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Marketers face delays with iAd, but don't seem to mind

There are a lot of things $1 million can purchase a brand. But an ad premiering with Apple's new iAd platform may not be among them.

Apple has reportedly sold $60 million worth of mobile advertising inventory for the launch of its new ad platform iAd, but according to AdAge, marketers jumping to get aboard may have a lot of waiting to do.

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Apple wants to corner the mobile ad market. By any means necessary.

Earlier this week, Steve Jobs estimated that Apple's iAd network would handle 48% of all mobile advertising in the second half of 2010. That number may seem high, but it looks like Jobs is pulling out all the stops to make sure that developers choose iAd.

Today the company unveiled new terms of service that would prohibit competitors like Google from delivering ads on its mobile products. This is an anti-competitive slippery slope that could get Apple into trouble pretty quickly.

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