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Posts tagged with Missguided

How Missguided uses personalisation to create an addictive shopping experience

Missguided might be a relatively young brand, but over the past few years it has garnered a reputation as one of the most impressive and innovative ecommerce companies out there.

Mark Leach, Head of Ecommerce at Missguided, spoke at the Festival of Marketing this week on the subject of personalisation.

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Missguided launches Tinder-inspired app experience: review

Missguided, the 'fast fashion' online retailer, has launched a shopping app built with the Poq platform.

It's not 'officially' available until March 8th, but it's there in the App Store if you search hard enough.

Let's look at some of the key features.

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Fast fashion: how to keep up with the new ecommerce trend

‘Fast fashion’ is here to stay, as British fashion etailer Boohoo.com’s recent announcement of a 35% jump in revenue in the first half of 2015 impressively demonstrates. 

The fast fashion model refers to fashion brands and retailers that successfully embrace the quickly changing tastes of their customers.

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How fashion site Missguided made the switch to responsive email

Responsive email is likely to be a key priority for marketers in 2014 as the consumer shift towards smartphones and tablets continues apace.

It's not uncommon for as much as 50% of marketing email to be opened on a mobile device, so brands need to take action to ensure they are providing a smooth user experience.

The alternative is that recipients have to spend ages pinching and scrolling to read the content, which will inevitably impact on click-throughs and conversions.

To find out a bit more about the process of shifting marketing emails to a responsive template, I spoke to Missguided's affiliate and email marketing manager Cath Higgs.

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