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Posts tagged with Media

14 brilliant examples of brands using interactive offline advertising

Digital marketing, communications and advertising isn’t now just restricted to the internet, especially as online channels continue to develop and merge into offline ones.

For example, we’re seeing traditional advertising space, such as television and outdoor display evolving into digitally-driven platforms, like connected TV and electric billboards.

Here are 14 truly great examples of where technology acts as the glue between digital and traditional advertising space...

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Optimism and uncertainty in media: the C-suite looks to the future

Media Growth Trends Cover

A new study by Econsultancy explores the opportunities and challenges in media and publishing using feedback from nearly 500 media company CEOs and senior executives.

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The democratization of news media? Perhaps not

Back when social media first burst into the mainstream in a big way and popular Web 2.0 services like Digg and Flickr were the subject of articles touting phrases such as "the wisdom of crowds" and buzzwords like "democratization," it might have seemed that the web was truly changing the fundamental dynamics of information distribution.

But a new CNN study hints that some of the hype around this notion has been overblown.

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Journalists depend on social media

An overwhelming majority of reporters and editors now depend on social media sources when researching their stories, but they turn to PR for primary research and context.

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Can AOL find success in niches?

The CEO of newly-independent AOL, Tim Armstrong, knows that AOL's future is not its past. But that doesn't mean AOL can't recapture some of the glimmer it's lost over the years.

In an effort to accomplish that, Armstrong is changing AOL's its focus by, well, getting focused.

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Anatomy of a re-branding: The Economist

Back in July I wrote about the planned re-branding of The Economist. It was a risky move because The Economist is a magazine with a sterling reputation and an affluent readership. Two months on, the full strategy behind the re-branding has appeared online. 

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Q&A: BusinessWeek.com Editor-in-Chief John A. Byrne

Journalism on the web requires a new way of thinking. As editor-in-chief of BusinessWeek.com, John A. Byrne is responsible for guiding the BusinessWeek brand on the web.

In this exclusive interview Byrne, who was previously editor-in-chief of Fast Company and is the author of eight books, talks at length about BusinessWeek's strategy for engaging readers and managing BusinessWeek's web brand.

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Global online ad spending still in decline

For the second consecutive quarter, online ad spending has been in decline: 5% in Q3 of this year, according to IDC. The company forecast continaul shrinkage in spend for the rest of the calendar year, saying we may have to wait until mid-2010 for a meaningful recovery in online media buying in search, display, and classified advertising.

Global online spending shrunk this past quarter to $13.9 billion, versus $14.7 billion in the same year-ago period. Only the Asia/Pacific region and Japan saw slight spending gains.

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Five reasons why consumers will reject news paywalls

Much has been said about newspapers looking more fondly at the possibility adding a paywall to their precious content so 'bloggers stop stealing it' and Google 'stops being a vampire'.

Almost all of the arguments centre around what the business side of this decision is. While that is important, the reaction of the public matters much more.

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Q&A: Spot.Us founder David Cohn on crowdfunded journalism

In the search for ways to fund journalism, some organisations have flirted with the possibility of crowdfunding some stories. While there have been a few minor successes (such as the non-profit hyperlocal project MinnPost), David Cohn's Spot.Us has garnered the most attention. 

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How newspapers lost the breaking news game to a Twittering 19-year-old kid

Across much of the western world, news organisations are in a fight for their life. Between Google 'stealing' their news and bloggers 'stealing their readers', things are not well in the land of news. The next challenge to news's authority is a 19-year-old kid from the Netherlands.

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The Economist launches a massive ad campaign - but is that a good thing?

The Economist launches massive ad campaignToday it was announced that the London-based current affairs/economics magazine The Economist is launching a far-reaching ad campaign aimed at broadening its readership. It's a unique title in a unique position with an equally unique readership. But an ad campaign could spoil that...

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