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Posts tagged with Mcfc

iPad app review: Manchester City's digital ambition is clear to see

Manchester City is at the forefront of digital in the footballing world.

We've written about MCFC a lot and found there are plenty of clubs that are way behind. That's understandable, given the gulf in finances between some teams.

What City does very well in this new iPad app is to create an experience that's about football (duh!) and content and is enjoyable to use. It befits the sport and should please the fan.

Plenty of rival apps don't allow you to watch highlights (without paying) and don't put enough effort into editorial, preferring to concentrate on monetisation.

Let's take a closer look at the City App.

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Q&A: Manchester City's approach to digital marketing

We recently published a post praising Manchester City's smart use of email, and we've followed this up by talking to the team behind the club's digital marketing strategy. 

The team tweets as @mcfcgeeks, and is responsible for design and development of mobile and web platforms, as well as its social media presence. 

I interviewed Project Manager Jamie Nicholson and Social Media Executive Chris Nield...

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