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For the past two weeks nothing has occupied my mind as fixedly as the McDonald's Monopoly TV adverts.
The burger giant has generated an incredible amount of word-of-mouth in the UK simply by creating a rather confused, social TV campaign.
Why? And what, if anything, can we learn from it?
However you feel about thin pieces of meat matter nestled between entirely time-proof bread, we’re here to talk about marketing rather than products.
McDonald’s may have suffered in terms of both finance and reputation over the years, but when it comes to digital marketing the brand has achieved some pretty impressive results.
What happens when you combine the "tastiest bits" of a McDonald's Big Mac and Burger King Whopper?
The world will apparently never know despite Burger King's attempts to unite its signature menu item with McDonald's most famous creation in "one delicious, peace-loving burger."
Today's ‘always-on’ customers have new real-time expectations, so real-time marketing has never been more necessary.
Thankfully emerging digital marketing technologies and platforms offer an opportunity that was never before possible with traditional marketing.
It’s still not uncommon for people to argue that marketing on Facebook and Twitter doesn’t work.
“There’s no direct ROI,” they argue. “You can’t measure the business value.”
Against all expectations, not all of these branded Vines from December are actually Christmas related.
In fact five of them are stoically unfestive, however they are also too good not to highlight, so I’ll present them first before hurling the remaining 12 Vines of Christmas down your chimney.
The World Cup kicks off on June 12 and is a festival of football that Asia’s passionate fans will doubtless enjoy.
Unfortunately every game kicks off at times between midnight and 6am here in Singapore which is going to mean some very sleepy Singaporean and Asian residents.
Many brands are desperately trying to capture the attention of these passionate fans, both official sponsors and unofficial brands eager to capitalise on the world's greatest event.
But which is doing the best job?
Here are some of the finest branded Instagram videos from April 2014.
Taking in everything from massive corporations playing it low-key, to hair-raising and largely irresponsible stunts to free ice cream giveaways.
It’s a varied carnival of ingenious mini marvels.
Out-of-home advertising has been changing a great deal in the last ten years.
Digital screens are now a fixture in most cities, big data is starting to make pricing fairer, and it won’t be long before day parting and perhaps, some day, one-to-one ads are served.
Add to that mix the interactive ad, which McDonald’s is getting stuck into at its most famous ad spot, above Eros in Piccadilly Square, London.
The concept is a website optimised for mobiles that allows one to create a character and then share it or download it. If one is near the Piccadilly screen, the character can be uploaded to ‘Little Piccadilly’ and virtually Lord it over the square.
In this post you can see some imagery from the campaign and I postulate what interactive ads might mean for engagement and content.
Pinterest is used by more than 21% of all American adults. This is up from 15% on the previous year.
This figure comes from the last study by Pew Research, which also states the even more incredible fact that one-third of all women in the USA use Pinterest.
Pinterest drove an unprecedented amount of traffic to retail sites in Q4 2013 achieving a 50% quarter-over-quarter increase in revenue-per-visit (RPV). In fact, Pinterest has overtaken Facebook for UK referral revenue and is expected to do the same in the USA this year.
Also, with the amount of Pinterest Pin it buttons overtaking the amount of Facebook Likes on product pages, retailers are realising that Pinterest is a key way to drive sales.
Let’s take a look at how the top 10 US retailers (in terms of 2013 sales) use Pinterest.
Mobile penetration varies hugely among APAC nations, however in developed countries such as Hong Kong and Singapore more than three-quarters of the population own a smartphone.
In response to this consumer trend APAC marketers have to place greater emphasis on mobile, which has resulted in some extremely creative campaigns.
Having previously investigated stats on m-commerce from the region, here are eight excellent examples of mobile marketing campaigns from APAC.
I should add a caveat here… ‘of varying degrees of quality’.
There are definitely six examples here, but I would suggest that only four and a half are actually 'innovative'.
I’ll start with the best one, which is the reason why I began this journey in the first place. Well that and an uncharacteristic wave of festive spirit after enjoying a post-lunchtime liqueur chocolate. Then if you can tread with increasing amounts caution through the remaining examples, that would be great.
So with the formalities dispensed with, let's begin...