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Posts tagged with Marriott

vr

Augmented Reality vs. Virtual Reality: where should brands focus?

Augmented reality and virtual reality are the source of growing buzz.

For brands interested in exploring them, which is the more worthy technology?

5 comments

Will virtual reality revolutionise the travel industry?

Virtual reality technology can be downplayed as being limited to only niche applications. 

Even Palmer Luckey, co-founder of Facebook-acquired VR company Oculus, believes that it will be most widely used by gamers and enthusiasts over the next several years.

However brands in the travel industry are already exploring how they can use it to market and sell more effectively.

8 comments
marriott logo

Marriott edges out Hilton and Accor in hotel site UX survey

Marriot International has come top in a usability report that includes eight of the world’s top hotel brands.

The report also looks at the onsite effectiveness and brand awareness of Holiday Inn, Radisson, Hilton Hotels, Best Western, Choice Hotels, Accor Hotels and Starwood Hotels.

As mentioned, Marriott International was the top performing hotel with an average score of 83%. Hilton came second with 81% while Accor came third with 78%. The overall average among all eight hotels was 64%.

6 comments