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Meerkat has an opportunity to change social media forever and make a big impact on digital marketing.
Here are just a few creative ways brands can add Meerkat into their marketing mix.
We have a simple goal here at Econsultancy, to make the digital world a better place.
We do this is by helping every visitor, client and delegate sort through the clutter of digital marketing, and our role here on the blog however is to help on a more day-to-day basis.
We aim to provide useful tips, guidance and best practice advice in a manner that we hope is as jargon-free as possible, to make digital marketing easy to understand for everyone at any level.
Which is why I'm very proud to present Econsultancy's Colossal Jargon-Buster, a handy A-Z guide to the most useful and common terms that you'll come across in the digital marketing world.
77% of companies plan to increase their digital marketing budgets, the highest rate since our Marketing Budgets survey began, and up from 71% last year.
This stat is taken from our Marketing Budgets 2015 Report, published in association with Oracle Marketing Cloud.
Personalisation is a fundamental part of digital strategy and a strong commercial case for using it is as follows: a reported 14% uplift in sales.
It may not seem all that surprising, but research shows that only 8% of people who make resolutions each January actually achieve them.
However, no matter the success rate, each year we make certain promises to ourselves to be better than we were the year before – both in our personal and business lives.
Some of the most common resolutions for bettering oneself are not all that far off from our brand goals. Read on to learn how marketers can apply the most common new year’s resolutions to 2015 marketing plans.
In November we published our Value of Marketing report, in which we discussed the need for CMOs and CFOs to talk the same language.
The current status quo where finance commands the greatest voice in the boardroom needs to be challenged. Half of the FTSE 100 CEOs have an accounting or financial management background, compared to just 10% who come from marketing or advertising.
Coutts is a fascinating organisation. 325 years old, sometimes secretive, often philanthropic.
Coutts' head of products, services and marketing, Ian Ewart, spoke at the Festival of Marketing 2014. He gave the lowdown on exactly how such a venerable institution goes about remaining relevant and delighting demanding customers.
Take a peek into the world of those with at least £1m of investable lolly.
As a marketer will you choose to industrialise or to make art?
Will you choose to appeal to the maximum amount of people as possible via the safest of methods or will you appeal to those on the fringes? The people who may not immediately drive huge traffic or revenue for you but will make your business stronger in the long-term.
This is a question posited by author Seth Godin, who delivered a keynote speech at C3 in New York last week.
Here are Seth Godin’s thoughts on ‘the fork in the road’ and the decision on which direction you may want to take.
From baseball to Facebook (or rather its alternative, Ello), what's not to like in this week's internet stats roundup.
Other highlights include some data on programmatic, customer experience and customer data.
For more internet marketing charts and stats, download the Econsultancy Internet Statistics Compendium.
In this post I take a term that you’re all probably well aware of and try to enlighten myself, and hopefully the few of you who are just as baffled as me, on its actual meaning.
As I dive deeper and deeper into the world of digital marketing even more words and phrases float up to reveal themselves, particularly ones that perhaps are more on the business end of the spectrum.
I have found it virtually impossible to find credible Instagram accounts around marketing and digital topics, why is this?
For someone who works in social media, I was restrained to get involved with the Instagram hype.
Having been a Twitter user since near launch, I regarded them as fairly similar products and didn’t really want to condemn myself to even more social network hours a day.
However, my love of food got the better of me and now, as an avid Instagrammer, I do not look back.
Just when you think you can know everything there is to know about digital marketing, someone slaps you in the face with a new phrase.
During my first year at Econsultancy I’ve been making a point of writing beginner’s guides to any new terms or phrases I find particularly baffling, or that I might suspect other people may find baffling too. Today I’ll be looking at growth hacking.
Of course the phrase ‘growth hacking’ isn’t actually that new.
Let’s check Google Trends for the term. That’s always a fun job…