{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Marketing

Marketing Automation Best Practices

Is your marketing process on auto-pilot?

Wouldn't it be nice if your marketing process was on auto-pilot? If one platform could link up your sales, online and offline databases, as well as figure out purchase habits the instant customers make their first purchase?

That future is now, that future is marketing automation. 

In order to help marketers understand this technology, we recently released our Marketing Automation Best Practices report. The following is a brief outline of some of the main topics covered in this report.   

4 comments

Vendors stake claim for marketing attribution business

Marketing Attribution Management Buyer's GuideAttribution is one of the hottest topics in the world of digital marketing at the moment. As more companies try to tackle this area, Econsultancy has this week published a Marketing Attribution Management Buyer's Guide, with a focus on market trends and the main players in this sector. 

1 comment

Online video is more than just views and clicks

There’s a bit of a culture clash when it comes to online video advertising. The traditionally creativity-driven TV advertising industry seems tempered by the conservatism derived from the click-through culture of the online advertising industry.

1 comment

Spending money on marketing: a waste of money for new businesses?

If you have a new business and plan to spend money on customer acquisition, are you making a huge mistake?

Venture capitalist Fred Wilson thinks you just might be. In a blog post that sparked an interesting discussion, and some heated debate, Wilson last week wrote that "I believe that marketing is what you do when your product or service sucks or when you make so much profit on every marginal customer that it would be crazy to not spend a bit of that profit acquiring more of them (coke, zynga, bud, viagra)."

5 comments

Email break-ups aren’t so very hard to do

“It’s not you, it’s me. Actually no, it is you. You keep sending me boring, irrelevant emails that I don’t want. Our email relationship was going really well at the beginning  but now its fizzled out and I’m unsubscribing from your emails. For one thing, you just send me way too much. It comes across a bit...desperate."

As an email marketer, does reading this make you cringe? Are you afraid this is what your email subscribers would say to you if they had the chance?

The unsubscribe process doesn’t have to be as painful as a “Dear John” break-up letter, but with the way some brands go about it, it might as well be.

0 comments

Poor practice to blame for ISPs blocking emails

Social media updates, email newsletters, promotions and vouchers for subscribers’ favourite shops and services and other requested marketing emails are increasingly being pegged as spam by ISPs and consumers because email marketers are not following best practice.

 

Return Path’s Email Deliverability Benchmark Report found one in eight emails requested by consumers from companies goes missing completely – not delivered to subscribers’ spam folders or inboxes, but blocked by ISPs before reaching their subscribers – compared to one in nine in December 2009.

2 comments

Q&A: Donna Wells on her move from Mint CMO to Mindflash CEO

As CMO of Mint, the leading online personal finance service, Donna Wells helped win the startup 2 million users from its launch in 2007 to its acquisition by Intuit in 2009 for $170 million.

Before joining Mint, Wells led marketing departments at companies like Intuit, Charles Schwab, and Expedia. Wells' work has won Webbys and an OMMA award. Last year, she was named one of the Top 25 Women in Tech to Watch by Accenture.

This Spring, she took on the CEO role at a startup called Mindflash, a company that hopes to improve online training. I caught up with Donna to talk about the switch from CMO to CEO, and how social media marketing is evolving.

(And in case you're wondering, yes, she is hiring marketing talent.)

1 comment

Social media is an extension of email marketing

Social media is far too often heralded as the death of email marketing. In fact, social media’s existence has breathed extra life into email campaigns by increasing levels of engagement with consumers.

6 comments

The social media backlash

At times in the last few years, especially in digital marketing circles, it has seemed as though social media has ruled the world.

However, I’m beginning to sense increasingly suspicion and scepticism in the conversations I have with colleagues and clients.

17 comments

LeBron James: when does personal branding go too far?

LeBron James is arguably the world's most talented basketball player. And he leaves no doubt: he knows it.

But his stock has fallen significantly after the self-proclaimed 'King', adored by NBA fans in his hometown of Cleveland, decided that the best way to announce that he was leaving for greener pastures in Miami was on a carefully-choreographed television event that resembled a Madison Avenue-produced Broadway play.

8 comments

Q&A: Ben and Jerry's Katie O'Brien on the benefits of email marketing

Ben Cohen and Jerry Greenfield opened their now famous ice cream chain with $12,000 and $5 spent on a ten-day correspondence class on "How To Make Ice Cream."

Today, they own a multimillion-dollar corporation, and their decisions are monitored closely.

When the company's UK branch decided to take a break from sending its monthly email marketing messages last month, it caused a bit of a storm in the digital marketing world.

But it turns out Ben & Jerry's isn't abandoning email. I spoke with Kate O'Brien, Ben & Jerry's Global Marketing Manager, about what happened, and how Ben & Jerry's really feels about email and social media marketing.

7 comments

How to win at Facebook in three weeks

cigarHi! I’m your boss! You can tell I’m important because I smoke cigars and seem to know very little about what it is you actually do down in marketing, or wherever it is you work.

However, according to my niece, Facebook is the hip place where all the cool kidz is at, and I’d like a slice of that tasty social pie. Now.

You have three weeks to put together an impressive Facebook presence. Surely no social media manager on Earth could accomplish such a feat?

C’mon, let’s go win at Facebook…

19 comments