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Posts tagged with Marketing

Four critical ways mobile search is different

How well do you understand the needs of mobile searchers, and are your campaigns capitalising on the growth of mobile?

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50 key takeaways and soundbites from FUNNEL

On Tuesday more than 500 B2B and B2C marketers attended FUNNEL, our first event to consider where marketing meets sales - and leads become revenue.

With a definite sense of new confidence in the air, the packed speaker programme looked at key challenges and opportunities facing ‘considered purchase’ marketers today – how to best attract, engage, nurture and convert leads.

I’ve collated some of the key takeaways and soundbites below...


Multichannel innovation: 15 brilliant examples from 2011

This Wednesday I'll be attending JUMP, our annual event dedicated to multichannel business. I'm inherently biased but the programme is truly fantastic. I expect to discover lots of new ideas and approaches to help improve the joined-up customer experience. 

As it's been a year since the last JUMP I thought I'd collate and share a few recent examples of innovative multichannel thinking. Some of these are real success stories. There are plenty of others that I know I've missed out, some of which I'm looking forward to hearing more about on Wednesday.

There are only a dozen or so places left at JUMP, which has a capacity of around 1,500 people, so it will be a sell out. You should book your ticket now if you want to come along. Hope to see you there.


Q&A: James Gurd on B2B content marketing

B2B Content Marketing Best Practice GuideE-commerce and digital marketing consultant James Gurd is the author of our new B2B Content Marketing Best Practice Guide, which we've published this week in the build-up to our inaugural FUNNEL event on 1 November in London.

Below, he answers some questions about his 104-page report. 

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Implementing marketing automation: five key success factors

FunnelWith the release of our first Marketing Automation Buyer's Guide this week, we aim to shed some light on the trends and issues affecting this fast-developing sector, as well as provide information about best practice and tips for successful marketing automation implementations.


How marketing teams should think about technology

While sound understanding of marketing technology is mandatory for marketers, riding every hyped tech wave is bound to spread you too thin. Selective participation is key to succeeding.

Technology has become an integral part of marketing, no doubt. And navigating the multitude of new technologies, the art of prioritisation is arguably the most important challenge to address. Data from Econsultancy’s Marketing Budgets 2011 Report gives food for thought.


Digital fragmentation: sub-specialist silos and the 'special ones'

Fragmentation of media across all digital disciplines such as display, search, social, mobile and video is changing the way that people view, purchase and manage their media budgets.

This has positive and negative ramifications for buyers, suppliers, agencies and specialists in field. It also sparks an age old specialist v generalist debate on how we select media and technology vendors and utilise human capital within digital organisations.


The death of the digital media agency?

Three fundamental changes to the media business are threatening the current business model for digital media agencies.

These are: the ubiquity of platform technology, the shift back to premium placements as brand budgets return,  and the coming threat from social media. 

Why aren't you using animation, yet?

Why aren’t you using animation yet?

Animation is often overlooked when planning a marketing campaign, meaning that many organisations can miss out on using this powerful tool.


Q&A: Samih Toukan, CEO of Jabbar Internet Group

Samih Toukan is Chairman and CEO at Jabbar Internet Group, the leading group of internet sites and web properties in the Middle East and North Africa.

In 2000, along with Hussam Khoury, Samih founded the Arab Internet services company, Maktoob as the world's first Arabic / English email service provider.

Following the subsequent acquisition of Maktoob by Yahoo, Samih founded Jabbar Internet Group, an integrated group of online companies and websites. The group’s assets extend from e-commerce sites to online games, to advertising products & search services. 

I caught up with Samih to find out a little more about the companies within the Jabbar Internet Group, and the future of digital marketing in the Middle East...


The subjective web and digital marketing

The subjective web is the web we create for ourselves through customisation and personalisation. But is it all good news for marketers?


The five stages of content-marketing grief

Getting to grips with content marketing can be traumatic. Learn to recognise where your client is in the process with this handy guide.