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Increasing conversions on smartphones is notoriously difficult, with consumers often reverting to desktop or tablets to make a purchase.
This is highlighted by new data from Affiliate Window, which suggests that both traffic and sales through its network have increased in the past six months but conversions are down.
AW’s new white paper, M-Commerce: The Complete Picture, reveals the latest statistics from its affiliate network, as well as more general data on mobile commerce.
Here we look at some of the sales, traffic and conversion stats from AW's own network.
Mobile commerce has been a topic of great interest for marketers and businesses in the past several years.
And for good reason: with more and more consumers carrying increasingly sophisticated mobile devices with them everywhere they go, the potential to drive commerce in ways never before possible is fast becoming a reality.
There are numerous challenges, of course. The mobile device and OS landscape is highly fragmented, there are numerous security concerns and performance is absolutely crucial.
Republic launched its first mobile commerce site this week, becoming the latest fashion retailer to do so.
From the various mobile site and app reviews I've written, consumer surveys and more I've compiled a checklist of key points to create a usable mobile site. (Please suggest any others I may have missed out).
I've been comparing the new Republic site against this checklist...
While plenty of retailers have released mobile commerce apps, and some of them are excellent, I think the future lies with creating mobile websites, and this should be the first step into mobile commerce.
This doesn't mean that apps don't have their place, but retailers should look to mobile commerce sites before they create an app. This is the approach taken by both M&S and John Lewis, and it makes sense for other retailers.
Here are ten reasons to opt for the mobile web as a first step...
A few months ago, I wrote about how a large chunk of e-commerce’s future is extremely likely to lie with Facebook. The recent announcement of half a billion active members should be enough to have any e-commerce or marketing professional chomping at the bit to seize the opportunity, get engaged and start selling.
Surprisingly though, there seems to be a lack of exploration into the existing possibilities...
The future is mobile. At least that's what many suggest. Yet multi-channel retailers are largely ignoring mobile right now.
That's according to a report from Multichannel Merchant. It found that, as of February 2010, four out of five multi-channel retailers surveyed were not doing anything in the realm of mobile commerce.
Presentations include a recent Taptu report on the future state of the mobile web, a look at some mobile commerce sites from US brands, and a fascinating look at the mobile commerce market in Japan, which offers some useful lessons for retailers in Europe and North America.
Econsultancy has just published a Mobile E-commerce Best Practice Guide, which outlines some of the best practices currently in use on mobile commerce sites and apps, and provides recommendations for making the mobile user experience as smooth as possible.
To tie in with the new guide, here are ten reasons why retailers need a mobile commerce site...
I just received an email from nutritional supplement retailer Jigsaw Health, about a new program they offering their existing customer base.
After speaking to President and Co-Founder Patrick Sullivan Jr, I learned that 80% of their monthly revenue comes from returning customers (and they don't even offer an auto-ship program).
How? By setting up Google Voice so that repeat customers can place orders via text message. Let's take a look at how this works...
Will 2010 be the year of mobile? It's the perennial question and it's certainly getting closer. Improving handset technology and increased demand for the mobile internet are propelling the industry forward. Econsultancy's new Mobile Marketing Buyer's Guide explores the various developments that are removing the barriers to growth.
Mobile commerce is still in its early stages and, while there are very few m-commerce sites in the UK, 5% of the Top 500 US online retailers have them, with more on the way.
Translating the desktop shopping experience to mobiles isn't easy, and keeping it simple and usable is important for users with small screens and often slow internet connections.
With this in mind, I've come up with a few best practice tips for mobile commerce based on the sites I have seen...
Simon Joseph is Head of Group E-commerce at Jessops, where he is also responsible for Direct, Customer Services and B2B. He has previously worked as E-commerce Director at eXpansys Plc, and at DSG and Argos.
I caught up with him to find out how Jessops has adapted to multichannel retail, in advance of next week's Future of Digital Marketing event, where he will be taking part in our retail panel.