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Posts tagged with M Commerce

H&M’s slick app is undermined by poor checkout UX

H&M first launched its mobile app way back in 2010, however up until January this year you couldn’t actually use it to make a purchase.

Most major retail apps are transactional these days so it’s surprising that H&M has taken this long to make the upgrade, particularly as research shows that a majority of consumers expect to be able to make purchases using retail apps.

Now it just so happens that I’m on the look out for new some jeans, so I thought it was the perfect chance to see how easy it is to buy something using H&M’s Android app...


Tablets now account for more web traffic than smartphones: stats

The importance of tablets to ecommerce is well-documented, with research consistently showing that the devices convert at a much higher rate than smartphones.

And new data from Adobe shows global websites are now getting more traffic from tablets than smartphones, at 8% and 7% of monthly page views respectively.

This is particularly impressive considering that the device only came to market three years ago, and it’s also good news for ecommerce sites.

In December we reported that conversion rates from tablets were four times higher than on smartphones, and actually peaked above desktop on Cyber Monday.


eBay: we expect to take over $20bn through mobile in 2013

‘Market leader’ is a banned phrase at Econsultancy and for good reason, but unfortunately it’s also one of the only ways I can think of describing eBay when it comes to mobile.

The company expected to make $10bn in mobile revenues in 2012 and recent figures showed that its app has been downloaded by a whopping 43% of Android users.

Ebay has also held several high profile demonstrations of mobile shopping in London and been a prominent campaigner for improved 4G access in Europe.

I caught up with eBay's senior director for mobile commerce Olivier Ropars to see what the company has planned for 2013...


10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include Google Adwords, digital video campaigns, customer satisfaction with m-commerce, mobile advertising, Nissan's social strategy and e-commerce in China.

For more digital marketing stats, check out our Internet Statistics Compendium.


Gucci's new mobile site is a case of style over user experience

Earlier this week Gucci rolled out its new mobile optimised site following several months of testing in the US market.

Since the initial US beta launch in December mobile conversion rates have increased by more than 70% and mobile revenue grew fourfold year-over-year.

The mobile site already accounts for 27% of total traffic to Gucci.com and 13% of total online revenue.

So clearly mobile commerce is important for Gucci, but has it has it provided a user experience to match?

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Customer satisfaction with m-commerce almost on par with desktop: report

Customer satisfaction with mobile commerce appears to be gradually improving year-on-year, to the extent that the m-commerce experience is almost considered to be on par with desktop.

The findings come from a survey by Foresee, which has been examining satisfaction scores from visitors to 40 of the largest UK mobile retail websites and apps in the UK since 2010.

It found that customer satisfaction with desktop websites in the UK scored 74 on the study’s 100-point scale, compared to 72 for mobile retail experiences.

The difference between the two channels has dropped steadily from five points to just two points in three years.

The findings obviously raise two possibilities - either shoppers are becoming more used to m-commerce so are naturally more satisfied with the experience, or retailers have adapted and improved the user experience.


66% of smartphone owners are worried about privacy: infographic

Two-thirds (66%) of smartphone owners are more worried about privacy on their device than they were a year ago, according to a new survey from TRUSTe.

Furthermore, 79% of respondents said they would avoid using smartphone apps that they don't believe protect their privacy online.

This tallies with findings from a previous Webcredible study, which found that security and safety of information were among the main barriers holding back mobile commerce.

Most of the participants in the study were worried about security issues such as having their phones hacked, or infected with viruses that could lead to their personal details being intercepted or stolen.


50+ fascinating stats about mobile commerce in the UK

In case you hadn’t noticed, smartphones and tablets are now hugely important for ecommerce both in terms of traffic and conversions.

According to Ofcom, smartphone penetration in the UK now stands at 58% while 19% of the population owns a tablet, so websites have no choice but to adapt to accommodate the ensuing changes in consumer behaviour.

With this in mind, I thought it would be useful to round up some of the most useful stats and surveys we’ve seen in the past 12 months.

And for more data on m-commerce check out our Internet Statistics Compendium...


Smartphone owners more likely to read emails than make calls: stats

Smartphone owners are more likely to use their device for email than for making phone calls, according to new research by Adobe.

The 2013 Digital Publishing Report, which surveyed 1,003 18-54 year olds, found that 79% of smartphone owners use their device for email compared to 78% who use it for making phone calls.

This serves to further underline the importance of optimising email campaigns for smartphones. 

We’ve previously reported on data which shows that up to a third of emails are opened on mobile devices, yet data included in our Email Marketing Census reveals that 39% of businesses have no strategy in place for mobile optimisation and a further 37% said their strategy was ‘basic’.

Adobe’s report found that Facebook is the third most popular smartphone activity (58%), followed by listening to music (52%) and playing games (48%).

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Australian marketers should make mobile their New Year’s resolution

In the next five years, Experian predicts more than 50% of marketing budgets will be associated with mobile, as above-the-line channels continue to become more interactive and engaging - but it’s a far cry from where Australian marketers are today.

A recent study conducted by the CMO council and Adobe found only 41% of Australian marketers are spending 25+% of their marketing budgets on digital activity as a whole - and there is little doubt in my mind that mobile investment is barely more than a blip.

With consumer consumption of mobile internet growing at a rapid rate, Australian brands can no longer ignore the importance of mobile as a key channel within the marketing mix.


10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include customer loyalty, UK smartphone ownership, online spending over the festive season, mobile commerce, and tablet conversion rates.

For more digital marketing stats, check out our Internet Statistics Compendium.


Android conversion rates higher than iPhone: stats

There is no escaping the fact that mobile commerce has been experiencing considerable growth. Recent research from Deloitte suggested that mobile devices would influence £3.5bn of retail sales this Christmas.

As well as understanding the anticipated growth of m-commerce, it is also important to recognise the devices that are fuelling this growth.

With targeting capabilities evolving, it is possible to segment audiences based on the device they are visiting through and advertisers are able to capitalise on this through targeted promotions.

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