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What type of content should be served to potential customers?

In February 2011, Google Panda was released and the nature of the content seen by individuals searching on Google began changing.

Google Panda was an algorithm that was meant to serve higher quality content to users in Google search results. With dozens of updates to Google Panda since then, the SEO industry changed and SEO professionals now needed to become content marketers as well. 

Even since, we’ve seen Penguin hit links and a potential update strike this past week on lower quality guest posting.

Any good content marketer knows that different types of content work for different types of consumers. On top of the type of consumer, where they are in the sales funnel also plays a part in what sort of content will most likely lead to a conversion.

With these factors in mind, what type of content should be served to your potential customers?

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