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LinkedIn has upgraded its Group Search functionality, shifting the focus to show what's actually being discussed within each group.
The changes mean that instead of relying a group’s title and description, which isn’t always the most accurate portrayal, you'll be shown the best results based on how well your search matches the conversations taking place.
LinkedIn has launched a ‘Follow Company’ button that can be installed onto a company's web pages and online marketing materials.
It is essentially the same as the Facebook ‘like’ button, and means the brand’s updates will be immediately fed into the status updates on the user’s LinkedIn homepage.
Just a few years ago, even the best internet companies would have found it hard to go public. With the global economy faltering, the word 'IPO' wasn't on anybody's mind.
Times are different today. The global economy is still a source of many concerns, but the stock markets are currently shrugging those concerns off and giving the top tech companies an opportunity to sell their shares to the public.
As shown in many of the latest Econsultancy reports, a growing number of B2B companies seem to have caught up with their B2C peers and are investing in social media.
However, when we decided to create a company-wide social media strategy in the summer of 2010 there were very few examples from which to draw inspiration.
LinkedIn has launched a new statistics dashboard that will provide insights and analytics into every group within the social network.
Anita Lillie, data visualisation designer at LinkedIn, announced the news on the company’s blog. She outlined that the tool, called Group Statistics, aims to help people work out how active a group is, what kind of professionals contribute to it and how valuable it could be.
Social media is big. Mobile is big. So it shouldn't come as any surprise that the number of consumers using their mobile phones to interact with popular social media hubs like Facebook, Twitter and LinkedIn is growing rapidly.
According to comScore, the number of mobile users in the United States ages 13 and up who accessed a social networking or blog website has grown a whopping 37% in the past year.
What's more: nearly 50% of these users are social networking on a daily basis using their mobile devices.
Social media is all about people, and as social role's prominence as a business tool continues to grow, and according to software provider EPiServer, there will soon be substantial growth in the number of people -- 'community managers' -- who are hired to manage social media.
In a survey of 250 senior marketing executives in the UK, EPiServer found that nearly three-quarters of companies are involved with online communities or planned to be within the next 12 months.
As would be expected, much of the activity in this area is taking place on popular third party-owned sites like Facebook, Twitter and LinkedIn.
Unless you’ve been living under a rock for the past week, you’ll be aware of the huge buzz (no pun intended) surrounding Google+, the search giant’s latest foray into the world of social networking.
Google learned some harsh lessons from the failure of Buzz and Wave, and based on initial impressions it looks as though they’ve done a much better job this time around.
The product is currently in limited beta, but Google’s policy of initially inviting the social media ecosphere of bloggers, gurus and assorted hangers-on is certainly paying some handsome PR dividends.
Across Twitter, LinkedIn, Quora (and yes, even Facebook), you’ll be hearing the great and the good praising the new platform, telling us how great it looks, how useful it is and generally flaunting their early access like Wayne and Garth with a backstage pass.
If you’re on Google+ then hey, you must be an influencer right?
Using social media in the financial services industry always challenged by the restrictions of internal risk and compliance processes and by external regulation.
How do you use social media in an environment where you can't promote your services, advise people or identify customers? And where you need archives of your communications, long approval processes and where information may become out of date?
For many the answer is to not use social media. But Morgan Stanley has recently announced a different approach - actually encouraging their advisers to engage people on Twitter and LinkedIn.
For those who lived through the .com boom and bust of the late 1990s, the last decade has been interesting. The internet is now bigger, and stronger. Today's success stories, including Facebook, Groupon and Zynga, have taken center stage, and look set to cash in.
Yesterday, LinkedIn, the popular social network for professionals went public. And boy did investors party like it was 1999.
When you think of social media marketing, the words and phrases 'personalized', 'one-to-one', 'integrated' and 'user-generated' probably come to mind. But will it still be that way in a few years' time?
Not if a startup called Adaptly has its way.
LinkedIn may not be the same kind of social network, but leading up to its IPO, it's trying to take a few pages from Facebook's playbook.
Recently, it launched new features around its share button, similar in nature to the Like button. And yesterday, it announced a new LinkedIn Platform, complete with Plugins that resemble Facebook's Social Plugins.