Posts tagged with Linkbuilding

SEO & PR search bar

SEO for PRs: a basic guide for greater client success

Forward-thinking PR agencies are quickly learning that by adding comprehensive search engine optimisation (SEO) to their range of services they can differentiate themselves from their competition and deliver significant additional value to their clients.

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Darth Vader's Z4

How to do successful link-building on a startup budget

At carwow we recently raised series-B funding, so although it’s fair to say we have a little bit more money to experiment with these days, this certainly hasn’t always been the case.

We also know that we didn’t get to where we are by spending money unnecessarily.

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Red Herring

Content marketing for SEO: Are social shares a red herring?

As of Q2 2015, there is still no convincing evidence that social shares affect Google rankings.

You might want to read that again. Be it tweets, re-tweets, Facebook shares, or Google+ posts, there is just no solid evidence that they affect improvements in ranking positions.

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linkbuilding

Why you need to start link earning now

If you’re still operating link building campaigns, it’s time to rethink your strategy. Here’s why and how.

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A negative SEO case study: how to spot an attack & fix it

While compiling our annual end-of-year round up of search trends I noted that several of our esteemed experts mentioned negative SEO. 

This refers to a sneaky tactic where people create a load of spammy links to a competitor’s site so they end up being penalised by Google.

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Linkpreneur, new school of link building

Linkpreneurs: the new school of link building

One of the reasons I am so attracted to link building and SEO, is the very fact that it is so capricious.

I thrive on constantly learning and love the demand of having to adapt, evolve and challenge myself everyday. I feel that without that desire for variation and a thirst for knowledge, that you can't compete at a high level.

Coming from a creative background, I recognise the similarities between the personalities of art directors, link builders and entrepreneurs (when I use the term I am only referring to quality link builders): a diverse skill set, creative spark and tenacity for the dogged pursuit of the seemingly impossible at all times.

Being an entrepreneur is about finding solutions to problems where no-one else can; like securing the link no-one else can get and creating the unique design solution. Creatives and entrepreneurs have their brains wired differently to other people.

Where a normal person finds a dead end, the creative entrepreneur builds a ladder over the wall (or creates spring loaded shoes to bounce over!).

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Up to 11

Eight tools and techniques to boost your link building efforts

There’s no question the difference between a successful search marketing campaign and one that fails is very rarely due to a lack of creativity or a naive strategy. Far more frequently it’s down to inefficiencies or wasted resources.

So what can you do to reduce those problems? Try and constantly improve things. Those changes are very rarely revolutions in your process, but just small refinements.

What follows are eight of those small refinements and improvements that I’ve made recently which I think have made me a better link builder.

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How JC Penney recovered from a Google penalty

Just three months after it was downgraded as a penalty for alleged 'black hat' link-building techniques, US department store J.C. Penney has recovered its organic search visibility on Google. 

How the retailer achieved this provides a good example of how Google penalties work.

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Chain links

How to build links with developers

chain links

I have always wanted to believe in "good" link building. I understand why the other stuff works, everything from link networks through paying webmasters to outright spam, but I want to believe that you can win with great product and real organic marketing.

Today, I'm going to walk through some examples of my current favourite form of link building, namely using your developers to build cool stuff to acquire links for the long-term.

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