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Posts tagged with Legacy Systems

What challenges are Australia's marketers facing with technology and customer experience?

In a recent Econsultancy report, survey respondents revealed that the CMO is spending more than the CIO in almost a third (32%) of companies in Australia and New Zealand.

How are marketers using all of this technology, then, to address the pressing issue of improving customer experience (CX)?

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Report front cover

Integration challenge seen as main tech barrier to online business growth: report

Integration of tech platforms and software is vital if ecommerce companies want to be able to run an efficient business and provide an excellent customer experience.

But despite the obvious need for successfully joining up ecommerce with other parts of the business, it would appear that most are struggling in this area. 

A new report from Econsultancy, in partnership with Neoworks, has found that integration with current/legacy systems remains the biggest challenge when expanding an ecommerce business, cited by 43% of company respondents and 39% of supply-side respondents as one of the three biggest barriers to success.

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