{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Landing Pages

john lewis website

Back-to-school search trends: How top retailers optimise landing pages

It's hunting season for back-to-school clothes retailers who want to ensure they do well online.

But what is the search opportunity and what does it take to capitalise on this growing search trend?


Give your ad campaigns a boost between Christmas and New Year

As the year draws to a close, here's some final advertiser inspiration to make those ad budgets work harder.

1 comment
John Lewis black friday offers

Black Friday landing pages analysed: AO.com to Tesco

Some retailers are making basic errors preparing their landing pages for Black Friday.

As we've discussed previously, retailers need a year-round Black Friday landing page to ensure that they achieve decent search rankings and keep their audience informed.

Granted, Black Friday only truly hit the British consciousness during 2014's elbow-fest, but some websites have missing pages or redirects where their Black Friday landing pages once were.


A guide to maximizing the impact of internal linking

Let's start with an internal link. 

So, here's why internal linking is important.

But how should one go about internal linking, ensuring the maximum benefit for users and best visiblity in search engines?

1 comment
black friday

SEO & Black Friday: How are brands preparing their landing pages?

We've been looking at some analysis of search performance in the lead up to Black Friday.

Electrical retailer Currys has had its strategy licked for some time, whereas Amazon has the odd improvement it could make to its usually omnipresent site.

Both sites show a consistent (and year-round) landing page is important for brands capitalising on annual events.

The Lib Dem donate page

Which political party should get your landing page vote?

The UK political parties are experiencing a huge upsurge in traffic to their websites as the 2015 general election approaches.

But which ones have created landing pages good enough to turn visits into votes?


How do home insurance landing pages perform?

In the last post, I looked at how consumers search for home insurance, and now it's time to look at landing pages. 

The same whatusersdo study of 50 users searching for home insurance quotes has found quite a few issues with landing pages

Here are a couple of the issues the users identified...


Customer journey from search to obtaining a quote: Legal and General

As I previously mentioned in a post on how insurance companies use search marketing, it’s a challenge for insurance companies to do well in search thanks to the popularity of comparison websites.

However with a solid SEO strategy and a focus on paid search marketing it is possible for financial services to direct traffic away from the comparison sites and lead searchers straight to their own door.


26 clever ways to get more phone leads with PPC/CRO: part one

Which type of business lead do you close the best? Is it a phone lead or a form lead? Maybe an online chat or a list of leads you've bought?

Research has shown that phone leads have the highest chance of closing and I'm here to help you get more of them.


Four ways to improve the Quality Score of your landing pages

Landing pages have been evaluated by Google as part of Quality Score since 2005, which has an affect on CPCs and ad positions. 

In this excerpt from our PPC Best Practice Guide, here are four ways to improve landing page Quality Score...



Four lightweight conversion fixes that won't annoy your developers

Are you a conversion-focused marketer stuck in the straightjacket of organizational politics?

Here are four lightweight conversion fixes that won't tick off your boss or developers.


Customer journey from search to checkout: Christmas jumper special

This was going to be a rigorous test of another specific UK fashion retailer’s paid search strategy, through to landing page and eventually checkout. Essentially a complete ecommerce journey from the customer’s point of view.

But then I was bombarded with LED festooned Christmas tree jumpers, wool sweaters featuring Santa with a fake wobbly Santa belly and pullovers with Rudolph’s glowing red nose and things went dramatically off-course.