Posts tagged with Lakeland

Mega menu design trends in ecommerce: 2011 vs. 2014

Way, way back in 2011 we published an article looking at how 26 commerce sites presented their mega menus.

This refers to the drop-down menus that are generally situated within the horizontal navigation at the top of a webpage.

Web trends and UX design have changed in the intervening years, in large part due to increasing consumer adoption of mobile and new technologies such as responsive design, so I thought it would be interesting to revisit those same sites to see how they've evolved.

Here they are...

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Lakeland website

Ten best practices from the new Lakeland website

Homeware retailer Lakeland launched its redesigned website recently, and the result is a good looking and usable site. 

I've picked out things that etailers could do better online in the past, but for a change, I've listed ten e-commerce best practices from the new site, as well as a couple of potential improvements... 

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