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Posts tagged with Lakeland

Mega menu design trends in ecommerce: 2011 vs. 2014

Way, way back in 2011 we published an article looking at how 26 commerce sites presented their mega menus.

This refers to the drop-down menus that are generally situated within the horizontal navigation at the top of a webpage.

Web trends and UX design have changed in the intervening years, in large part due to increasing consumer adoption of mobile and new technologies such as responsive design, so I thought it would be interesting to revisit those same sites to see how they've evolved.

Here they are...

Lakeland website

Ten best practices from the new Lakeland website

Homeware retailer Lakeland launched its redesigned website recently, and the result is a good looking and usable site. 

I've picked out things that etailers could do better online in the past, but for a change, I've listed ten e-commerce best practices from the new site, as well as a couple of potential improvements...