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Posts tagged with Labs

lowe's logo

10 creative digital marketing campaigns from Lowe's

Everybody loves buying a knick-knack, drilling a hole or wielding a tool in the garden.

After last week's post on IKEA creative was well received, I've stuck with the home improvement theme and rounded up 10 marketing campaigns from Lowe's.

Enjoy...

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The rise of the LAB. How to drive innovation through rapid R&D

The concept of the innovation lab and the sudden resurgence in innovative and disruptive ideas in retail is a welcome trend which behemoths like Nordstrom, M&S, Walmart and Tesco have embraced successfully.

Econsultancy has today published a 60+ page best practice guide which acts as a ‘how to’ for brands who want to create their own in-house lab, emulating the successes of others employing lean/startup methodologies and rapid R&D techniques to innovate within their businesses.

The report, 'Innovation Through Rapid R&D: Best practice guide to running your own in-house lab' is written exclusively for Econsultancy by Joylab’s CX Director Fergus Roche, who works with brands on omnichannel development.

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Native advertising: the Guardian Labs way

Guardian Labs began in early 2014 with its aim to work with clients to create sponsored content opportunities.

This is a trend in publishing with BuzzFeed and The Telegraph (and more besides) experimenting with in-house content creation tailored for brands.

The Guardian is seeking to rise above some of the disquiet around native advertising (is it a case of the emperor's new clothes?) by simply creating transparent sponsored content to a great standard.

Anna Watkins, who heads up Guardian Labs, was speaking at the IAB's Content Conference and this is what I took from her talk.

For a full intro to native advertising see the new Econsultancy report, Native Advertising: What it means for brands and publishers.

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Nest Protect night time

Mobile marketing lessons from the Nest Labs success story

Nest Labs meteoric rise to $3.2bn acquisition by Google in three years has been powered by three principles you can apply to your mobile marketing.

Nest Labs is a Silicon Valley based disruptor dedicated to 'transforming people’s lives' with connected devices for the home that are both rational and emotional.

Founded by Tony Faddell, ex-Apple iPod lead inventor, Nest has been acquired by Google for $3.2bn. It has launched two products to date: the Next Learning thermostat and Nest Protect smoke alarm.

The smoke detector has to be one of the most ugly, unloved, annoying (but important) household devices we have around us. And Nest reinvented it…

The Nest Protect is a smart smoke detector and the principles of its design, user interface and concept speaks to three key best practices in Mobile development.

It’s a case study in considered care and empathy. They’ve produced a wonderful, differentiated product in a commoditized market that justifies its price premium.

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