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Posts tagged with Jump

Why it’s worth your while to join up online and offline marketing: a #JUMPchallenge post

This guest post from Anthony Burke is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

It was originally published on the WSI blog, and looks at how some offline marketing techniques can be integrated with online marketing... 

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Why data is important three times over in our multichannel world: a #JUMPchallenge post

This guest post by Luke Richards is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

This was published on the gotripod blog, and looks at how data is especially valuable in a multichannel world... 

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How to achieve excellence in joined-up marketing: a #JUMPchallenge post

This post from Simon Robinson of Responsys is part of the #JUMPchallenge, a blogging competition designed to raise awareness on how to join up online and offline marketing, launched to support Econsultancy’s JUMP event in October...

Marketing in today’s cross-channel environment demands a more nimble holistic approach, one where customer behaviour and preferences determines the content, timing and channel for marketing messages.

Below are my top tips on how to achieve excellence in joined-up marketing...

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Why you should join up online and offline marketing: a #JUMPchallenge post

This post is from hybris Northern European Marketing Director Alistair Robbie, and is part of the #JUMPchallenge, a blogging competition designed to raise awareness on how to join up online and offline marketing, launched to support Econsultancy’s JUMP event in October.  

Alistair looks at how multichannel retailers can use mobile to strengthen the link between offline and online channels.... 

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How to achieve excellence in joined-up marketing: a #JUMPchallenge post

This post from Kevin Gibbons of SEOptimise is part of the #JUMPchallenge, a blogging competition designed to raise awareness on how to join up online and offline marketing, launched to support Econsultancy’s JUMP event in October. 

Kevin, a regular (and also the most prolific) guest blogger on Econsultancy talks about how companies can join up their marketing efforts, looking at how those responsible for PR, search, email, social media and organisational structure can work together. 

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Bloggers! Enter the #JUMPchallenge, win a blogging hamper!

JUMP - joined up marketing & PRIn October more than 1,000 senior marketing professionals will attend Econsultancy's JUMP event to learn how to join up online and offline marketing. We have assembled a really wonderful line up of speakers who will share knowledge and insight. It promises to be a great event.

As part of our move into multichannel territory we've been trying to raise awareness of the issues, challenges and opportunities involved with joined up marketing. We launched a JUMP magazine and a multichannel marketing blog, and now we'd like to invite the world's marketing bloggers to take part in the #JUMPchallenge.  

And yes, there's an iPad to be won... 

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Seven steps to effective multichannel marketing

One of the major challenges facing all marketers both on and offline is integration. Whether you have an established multichannel presence or are currently testing the waters, here are a few simple tips to make sure your strategy stays on track:

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Econsultancy publishes multichannel campaign management report

We believe that effective multichannel marketing is arguably the single biggest challenge - and opportunity - for businesses over the next few years. For this reason, we recently announced our October JUMP event, aimed at client-side marketers who are interested in joined-up online and offline marketing. 

To do justice to the importance of this theme, we have been working hard on fresh content about multichannel. As well as our first Jump magazine out this month (yup, we’ve published a magazine), we have also just released our first Multichannel Campaign Management Buyer’s Guide.

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78% of shoppers use multiple channels to make a purchase

Customers are increasingly switching between channels when researching and making purchases, with the vast majority using at least two in their purchase decisions. 

This is one of the findings of an ATG Cross-Channel Commerce study (registration required), which surveyed 1,054 US consumers... 

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Which retailers have multichannel returns policies?

A recent survey from the Department for Business, Innovation and Skills (BIS) found that more than 60% of shoppers are less likely to return goods bought online. 

This is partly due to a lack of awareness from consumers about their rights when shopping online, but could also be the fault of retailers and their returns policies. 

This is an area where multichannel retailers can do a lot to reassure customers about buying online by allowing in-store returns, so which retailers are doing this? 

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Are multichannel retailers providing a better customer experience?

A new study of online retailers in the UK suggests that, thanks to the ability to offer a 'seamless and consistent' customer experience both online and offline, multichannel retailers have the edge over pure plays. 

In the eDigital Research Benchmark study, which used mystery shoppers to look at 58 UK e-commerce sites, found that multichannel retailers dominate the top 20, with only three spots occupied by pure plays. 

So why is this? 

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Multichannel retailers need multichannel returns policies

Customers shopping from multichannel retailers will naturally expect that they can return their purchases to their local store. After all, it's all the same company, isn't it? 

It turns out that some companies are multichannel in name only. These are multichannel brands that sell and - theoretically - service customers and prospects across multiple channels, but all too often they are not joined up. The left hand doesn't have a clue what the right one is doing, and seemingly doesn't want to.

For example, some multichannel retailers don't cater for returns in a sensible way, and they run the risk of losing customers and repeat business as a result...

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