{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Jerusalem Cookbook

Jerusalem cookbook cover

What content marketers can learn from the 'Jerusalem' cookbook

Storytelling is one of the best ways to create a bond with people, and content marketers should use it and other creative techniques to make their materials stand out.

This year the 'Jerusalem' cookbook is a hit. Written by an Arab and a Jew from Jerusalem who now live and work in London, more than 400,000 copies are in print in the US and UK , easily 10 times more than most other cookbooks.

What makes Jerusalem stand out is a number of things, including how tasty its recipes are, but also that it tells a story.

Of course, there is the story of a Jew and Arab from Jerusalem working together, with its unspoken suggestion that “if they can do it...”

6 comments