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Posts tagged with I Pad

This week's top six infographics

Here are six of the best infographics we've seen this week.

This time the topics include iPad Mini rumours, anticipating how consumers will spend the holiday season, how kids use tablets, Halloween spending in the US and tag management systems


Should brands be worried about Twitter's new iPad app?

Ask any executive at a popular consumer internet company about mobile, and chances are she will tell you largely the same thing: mobile is absolutely crucial. For many companies, upstarts and established players alike, that means one thing: getting mobile apps right.

But while some of the biggest names in social seem to be moving in the right direction vis-à-vis their mobile apps, one may be moving in the wrong direction.


Replicate or re-design? How do you take a magazine online?

A year ago when we were researching the UK magazine market in an effort  to assess the enthusiasm, or otherwise, of publishers for having tablet editions we concluded that they still had some doubts about whether they needed to have App editions of their titles or not.

Fast forward one year and, with the introduction of the Apple Newsstand, the majority of publishers are now aware that in order to survive the tablet and online revolution, they need to have a digital presence.

The question they now ask themselves is should they dive straight in or just dip their toe in the water?  

So replicate or re-design? There are potentially pros and cons for both. And exactly how will digital readership generate revenue? 

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London 2012 digital legacy

London 2012 and the digital legacy

Now that the Paralympics has finished, let’s take a moment to reflect on the digital legacy left by London 2012, which has delivered the first truly digital Olympic and Paralympic experience.

The summer of sport saw ambitious projects from two of the main broadcasters, BBC and C4, and the rather more controversial, official London 2012 site.

And, for pretty much the first time, a range of mobile and tablet apps to support our desire to keep up to date on the move.

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Ad clicks from tablets peak at 9.30pm

Ad clicks from tablet computers peak in the evening, adding further weight to the theory that people tend to use them while relaxing at home.

Research from PPC agency Periscopix shows that between 7.30pm and 9pm more people click on tablet ads than on mobile ads, while for the rest of the day mobile clicks track slightly above tablets.

Click-throughs from tablets account for around 11% of all clicks at 7pm rising to 14% at 9.30pm, compared to 10% and 12% respectively from mobile.

The vast majority of clicks (80%) still come from desktops but this starts to decline at around 4.30pm as people begin to leave work.

At the same time mobile and tablet clicks increase sharply as people use the devices on their commute and at home.


Nine examples of great interactive iPad ads

New research from the IAB shows that when it comes to advertising on tablets, interactivity is key.

A quarter (25%) of respondents said they would be likely to click interactive ads compared to just 11% for static ads. Furthermore, 54% of respondents had a positive overall opinion of them compared to just 27% for static ads.

A majority of respondents (55%) also agreed that tablet ads can do things that other media can’t.

So how can marketers take advantage of this opportunity? 

Here we round up nine of the best interactive ads that have appeared on iPad.


How are retailers optimising for tablet shoppers?

We've all seen the stats showing how tablet (mainly iPad) shoppers are spending more, converting at a rate similar to desktop, viewing more ads, and so on. 

For various reasons, the correlation between tablet ownership and disposable income being the most obvious, tablet shoppers are very valuable customers for online retailers. 

Despite this, there are very few examples of sites that have optimised for tablets, though a few brands have done so. 

I've been looking at the tablet optimised versions of eBay, Blackberry and Staples (all US sites). 


The new iPad is gaining popularity with busines users: report

Prior to the launch of the new iPad, use of Apple's tablet device was primarily being used as an internet access and entertainment device.

According to research firm Consumer Intelligence Research Partners (CIRP), just 13% of iPad owners were using their iPads for business owners. But that may be changing.


Mobile traffic on e-commerce sites doubles in nine months

Mobile visits to e-commerce sites continue to grow, with mobile now accounting for 20.8% of visits to Screen Pages' clients' websites. 

The e-commerce agency studied traffic to 13 websites, with more than 500,000 visits for the month of June. 

The stats also show the value of tablet / iPad customers to premium and luxury online retailers.


NCR targets small businesses with Square-like offering

With upstarts like Square trying to disrupt the payments space, often using technologies that interoperate with consumer devices like the iPad, it's no surprise that larger entrenched players are fighting back with similar offerings.

Point-of-sale giant VeriFone, for instance, is positioning itself to be the Switzerland of payment solutions, and PayPal is making a big offline push with physical retailers and card readers for smaller businesses.

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55% of mobile commerce sales driven by the iPad [infographic]

55% of mobile commerce sales come through the iPad, followed by 29% on iPhone and 13% on Android devices. 

According to stats from Affiliate Window's network, the iPad accounts for 40% of traffic. The stats are taken from 53m clicks and 1.5m sales between January 2011 and June 2012. 

As the infographic shows, mobile tracking is an issue. Over this period, advertisers received £28m in sales for which they were unable to pay commission to affiliates. 


Sky finally launches its internet TV service, NOW TV

In January, Sky announced that it would be launching a new online TV service later this year. Designed in large part to allow non-Sky customers to access Sky content, the service would allow its subscribers to access a variety of content, including movies and sports, on a pay-as-you-go basis.

Right on schedule, Sky today announced that the service, dubbed NOW TV, will be launching tomorrow.