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Analytics can play a crucial role in creating compelling user experiences and it's no secret that some of the savviest companies study their analytics data religiously in an effort to satisfy their users and customers.
Thanks to the rise of the smartphone, 'creating compelling user experiences' for many companies increasingly involves building native mobile apps. And that means collecting mobile analytics data.
For steaming music subscription service Spotify, the web hasn't been all that important.
To play their favorite tunes, Spotify's users fire up Android and iOS apps, or download a Spotify desktop application.
But as the company looks to increase its exposure through social media and partnerships with companies like Yahoo, that's changing.
There has been a lot of talk about Facebook and its monetization of mobile, but before the company can monetize its rapidly-growing mobile audience, it needs to make sure it's providing a quality mobile experience.
Unfortunately for the world's largest social network, the Facebook iOS app, which was built using HTML5 to more easily support development across multiple mobile platforms, has historically been considered a poor effort. A frequent complaint: it's too slow.
Thank goodness it's Friday - and thank goodness Facebook updated their Mobile Application for the iOS. If there is anything worth doing before this weekend, it's making sure you have updated/downloaded version 5.0.
“We’ve rebuilt the app from the ground up, so now the app opens much faster and your news feed and notifications load right when you open Facebook,” the company’s product manager, Mick Johnson, wrote in a blog post on Thursday.
The iPhone (and iPad]) application has been notoriously slow for quite some time now. Uploading your own status updates and images was slow - trying to scroll through the newsfeed and view several hours of status updates was a sub-standard experience as well. Supposedly, the iOS Facebook App is two times faster because it’s built on Objective-C not HTML5. The navigation is mostly the same, with the exception of being able to side-swipe out of the newsfeed and into menu options.
Apple and Google continue to fight for dominance in the enterprise app market and yet Microsoft are still being willed on by a committed developer community.
Recent data from Appcelerator has indicated that it may be a two horse race. But which two horses may yet be a surprise to some.
Life is generally pretty easy for Apple. Consumers love its products, which they continue to snap up at a rapid pace, and the company's iOS ecosystem is arguably the most impressive around.
But the past week has been anything but easy for the Cupertino-based tech giant.
Developing iOS apps can be a rewarding and, for some, extremely lucrative exercise. But life isn't always easy for developers building iOS apps and distributing them through Apple's App Store, particularly when things go wrong.
Dozens of developers are being reminded of that today after an App Store issue began causing their apps to crash when users try to launch them.
Windows 8 may be the biggest, boldest bet Microsoft has made in recent memory, and perhaps ever.
And the stakes got a lot higher for Microsoft on Wednesday as it announced what some had been speculating would come to pass: a new version of Windows Phone.
Thanks to the incredible popularity of its devices, Apple may have one of the strongest software ecosystems out there, if not the strongest. If you're a developer and you're looking to strike it rich, there are few ecosystems that can compare.
In reality, of course, your chances of hitting the jackpot in the App Store are probably about as high as winning a lottery. The competition is fierce and most developers don't see their apps don't fly off the shelves. While that doesn't mean developers will flee Apple's ecosystem any time soon, it does pose a risk for Apple, who must look for new ways to keep developers on its side.
At WWDC this week, Apple may have found a way to do just that: China.
Mobile is creating huge opportunities for publishers, but building mobile applications isn't the forte of most publishing organizations.
So a growing number of companies are turning to M&A to acquire the skills they need to make progress with mobile initiatives.
While Facebook's stock languishes, shares of the world's most popular social network for professionals, LinkedIn, have been treated far more kindly. With a forward price-to-earnings ratio of approximately 75, investors are betting that LinkedIn's future is bright.
But the company may be in for a rough patch as word broke today that some 6.5m passwords have been stolen from the social network.